Research

CHR Research: Focused on the Industry

The Center for Hospitality Research offers a wide variety of accessible reports aimed at providing specific approaches for addressing industry issues. The reports are written by faculty researchers at the School of Hotel Administration and elsewhere, with a goal of answering specific questions facing the industry. Based on their direct contact with industry leaders, CHR experts explain the implications of their studies for the reader’s benefit. All CHR reports are offered at no charge as a service to the industry.

Submit a Manuscript

Visit the new Research Publications section on the Centers and Institutes homepage to submit a manuscript for publication. Prior to submitting, read the submission guidelines to ensure your manuscript is in the proper format, and email us if you have any questions.

Full Catalogue of CHR Reports

The full catalogue and a searchable database of nearly two decades of CHR reports, including industry tools and roundtable highlights, can be found in the CHR section of Cornell’s eCommons

Most Recent Publications

Below is a list of our most recent publications. To read the full reports, click the link at the bottom of each summary.


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Consumer Perceptions of Restaurant Delivery Fees

By Sheryl Kimes and Chaoqun Chen

As a substantial number of restaurants have implemented pickup and delivery as a large part of their business, restaurant operators must consider customers’ reactions to the structure of pickup and delivery charges.

Read more about restaurant pickup and delivery

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Sustainability in the Era of COVID-19

By Aaron Adalja and Jeanne Varney

The 11th annual Center for Hospitality Research Sustainability Roundtable took on a distinctively different format, a virtual webinar format.

Read more about the Sustainability Roundtable

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Customer Engagement: The Key to Long-term Loyalty and Impact

By Christopher Anderson and Saram Han

In a series of studies using data from a well-known hotel chain and a customer feedback software company, we illustrate the long-term impacts of guest engagement.

Read more about customer engagement

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A Glimmer of Hope Amidst a Hemorrhage

By Crocker Liu, Adam Nowak, and Robert White Jr

Prices of hotels along the east coast continue to drop, although the rate of decline has moderated. Hotels on the west coast enjoyed positive price momentum, both on a quarter-over-quarter or year-over-year basis.

Read report number 37 of the index series

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Is It Time for Bottom Fishing?

By Crocker Liu, Adam Nowak, and Robert White Jr

The prices of hotels in all regions continue to hemorrhage, with hotels in the Middle Atlantic and South Atlantic regions particularly hard hit.

Read report number 36 of the index series

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Center for Hospitality Research Annual Reports

By the staff of the Center for Hospitality Research at Cornell’s School of Hotel Administration

2019-2020 Year in Review. Despite this year’s challenges, CHR has accomplished a great deal thanks to the hard work of our dedicated staff and the generous support of our advisory board members. We invite you to look back at our events and achievements.

Read more about CHR's annual report

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Hotel Sustainability Benchmarking Index 2020: Carbon, Energy, and Water

By Eric Ricaurte and Rehmaashini Jagarajan

The seventh annual Cornell Hotel Sustainability Benchmarking study includes data from considerably more hotels than last year. While the bulk of the data still come from hotels in the United States, the study also recorded a greater international participation, with 55 nations and 20 international hotel chains represented.

Read more about Hotel Sustainability

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Case Study: Building a Heritage Hospitality Brand with Neemrana Hotels

By Chekitan Dev and Laure Stroock

Step into the shoes of Aman Nath, founder and co-chairman of Neemrana Hotels, one of the most successful heritage hospitality brands in India. Since the company began operating in 1993, the Indian hospitality industry has changed dramatically—notably, the luxury/upper upscale segment has become more crowded with domestic and foreign brands, and there’s a growing demand for experiential travel to destinations off the beaten path. Along with CEO, Sonavi Kaicker, Aman will need to position the company to capitalize on these changes to the market, so the Neemrana Hotels can survive and thrive.

Click here to see solutions sent in by alumni, students, and hospitality experts.

Read the full case

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Pre- and Post-COVID Travel Preferences

By Linda Canina and Nicole McQuiddy-Davis

COVID-19 has disrupted travel and the hospitality industry like no other historical event. As travel slowly resumes in the US under strict government guidelines, our survey results suggest that travel-related businesses like hotels are now serving a more cautious guest who appreciates mask wearing, social distancing, and increased cleaning.

Read more about Travel Survey Results

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Managing a Wine Cellar Using a Spreadsheet

By Gary Thompson

This report describes the many spreadsheet-based analyses in this tool that can assist an individual, restaurant, or bar in managing a wine cellar.The Wine Cellar Management Tool Version 4, which is available at no charge from The Center for Hospitality Research at Cornell University, does not require actual knowledge of how to construct a spreadsheet. It does require diligent data entry regarding wine purchases and withdrawals.

Read more about this Wine Cellar Tool

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Duty of Care Benchmarking Tool

By Cathy Enz and Gary Thompson

For any organization, “Duty of Care” is the obligation to avoid or diminish any reasonably foreseen harm to customers and employees resulting from exposure to the coronavirus that causes COVID-19. Formalizing rules, procedures, standards, processes, and guidelines serve as a compliment to managerial oversight and help companies run smoothly with improved efficiency and coherence in Duty of Care activities.

Read more about the Duty of Care

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Crowdfunding for Hospitality Ventures

by Elena Belavina

This research brief provides guidance for entrepreneurs on the benefits and effective use of crowdfunding for hospitality ventures

Read more about Crowdfunding for Hospitality Ventures

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Disaster Recovery Priority Ranking Tool

by Cathy Enz and Gary Thompson

The Disaster Recovery Priority Ranking tool is a spreadsheet-based decision-making tool designed to help managers apply a set of evaluation criteria to a variety of recovery-focused strategic initiatives.

Read more about this Disaster Recovery Priority Ranking Tool

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Cornell Hospitality Case Study Challenge: Creating a Luxury Villa Resort Brand

Imagine you’re the CEO of Beach Enclave, a company that operates a luxury resort on Turks and Caicos Islands. You’ve just purchased three acres of beachfront property to expand your resort. With three possible choices of how to proceed, how do you ensure your decision makes sense financially and aligns with your existing branding strategy?

This is the scenario co-authors Chekitan Dev, professor of marketing at the School of Hotel Administration (SHA), and Laure Stroock, research associate, propose in their new case study challenge: “Beach Enclave Turks & Caicos: Creating a Luxury Villa Resort Brand.”

Click here to see solutions sent in by students, alumni, and hospitality experts.

Read the full case

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Do Dual-Branded Hotels Outperform Single-Branded Hotels?

By Chekitan Dev and Eva Steiner

Dual branding of hotels has become a growing industry practice. Beyond the potential marketing benefits of the dual-branding strategy, this paper tests whether dual-branded hotels operate more efficiently than comparable single-branded hotels (and therefore deliver better bottom-line results).

Read more about Dual-Branding

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Equipment Purchases: Putting a Number on It

by Pamela C. Moulton and Yifei Mao

When hospitality managers price out potential new or replacement equipment, they generally can choose among several different models that could do the job. Sometimes a particular model is a standout, but more often the comparison involves each model’s up-front costs, ongoing running costs, and expected useful life, as well as each machine’s specific features. However, […]

Read more about Equipment Purchases