Two New Corporate Friends Join Cornell Center for Hospitality Research

Contact:  Jane Henion, 607.255.9780, jmh222@cornell.edu

FOR IMMEDIATE RELEASE:
Two New Corporate Friends Join Cornell Center for Hospitality Research

Complete Seating and Cleverdis will boost CHR's industry connections 

Ithaca, NY, January 4, 2012 -  The Cornell Center for Hospitality Research (CHR) has announced the addition of two new Friends, which are firms that will provide expert support for the CHR's operations and communications. The new Friends are Complete Seating, which provides a reservation and restaurant management platform, and Cleverdis, a business-oriented multimedia firm based in France.

Among the Cleverdis publications are "SMARTreport," which are targeted at informing the hospitality industry of the latest trends and strategy, and "SPECIALreport," which highlights new trends and trade concepts. As part of the Friends arrangement, Cleverdis will publish columns that explain the implications of the latest CHR research.

Complete Seating offers strategies to maintain constant contact with guests and improve table utilization to maximize revenue potential. Using a data-driven, analytical approach to understand hospitality and restaurant operations, they are able to assist restaurateurs in determining measurable ways to achieve efficiency gains in the restaurant management process. As a Friend of the CHR, they will offer their expertise in queue management and deep understanding of restaurant operations.

"Cleverdis has both a strong presence in Europe and around the globe via its website and publications. We are delighted to be working with Cleverdis, as they will significantly help us expand the reach of CHR so that we can share our research findings with more operators," said Jennifer Macera, CHR associate director. "Complete Seating provides us anonymous restaurant seating data with a level of detail that has never been available before. This allows our research fellows to delve even deeper into a restaurant's interaction with guests and find new methods to streamline restaurant operations."

About Cleverdis
Based in France, Cleverdis presents media solutions for business to business communication that are geared toward fostering market growth by giving hospitality buyers the kinds of multi-media tools that favor intelligent purchasing processes.

Because a well-informed buyer is also more likely to buy more or to "buy up", Cleverdis places key "information intelligence" that will facilitate their purchasing process. Market information includes SMARTreport quarterly publication, which informs hospitality actors of the latest trends and solutions available on the market. SPECIALreport, which detects innovations that bring real added value to the market. Cleverdis SPECIALreports put the spotlight on a new, innovative product or service in a totally new way, and VIDEOreport presents top class HD and 3D reports.

About Complete Seating
Complete Seating is a reservation, waitlist, and seating management service built by technology and hospitality geeks. It integrates phone, email, and text messaging into the reservation management workflow, and provides a single place to easily communicate with guests in real time.

Leveraging the power of cloud computing, they automate many of the most labor-intensive and mistake-prone areas of the restaurant management process, in turn freeing up restaurateurs to focus on the hospitality aspect of the guest experience. For more information or to inquire about using this service in your restaurant, please contact us at info@completeseating.com.

About The Center for Hospitality Research
A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the center's 77 corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial and operating practices. The center also publishes the award-winning hospitality journal, the Cornell Hospitality Quarterly. To learn more about the center and its projects, visit www.chr.cornell.edu.

Center Senior Partners: ASAE Foundation, Carlson Hotels, Hilton Worldwide, McDonald's USA, Philips Hospitality, SAS, STR, and Taj Hotels Resorts and Palaces

Center Partners: Davis & Gilbert LLP, Deloitte & Touche USA LLP, Denihan Hospitality Group, eCornell & Executive Education, Expedia, Inc., Forbes Travel Guide, Four Seasons Hotels and Resorts, Fox Rothschild LLP, French Quarter Holdings, Inc., HVS, Hyatt Hotels Corporation, InterContinental Hotels Group, Jumeirah Group, LRP Publications, Maritz, Marriott International, Inc., Marsh's Hospitality Practice, priceline.com, PricewaterhouseCoopers, Proskauer, Sabre Hospitality Solutions, Sathguru Management Consultants (P) Ltd., Schneider Electric, Thayer Lodging Group, Thompson Hotels, Travelport, WATG, and Wyndham Hotel Group

Center Friends: 4Hoteliers.com • Berkshire Healthcare • Center for Advanced Retail Technology • Cleverdis • Complete Seating • Cruise Industry News • DK Shifflet & Associates • ehotelier.com • EyeforTravel • Gerencia de Hoteles & Restaurantes • Global Hospitality Resources • Hospitality Financial and Technology Professionals (HFTP) • hospitalityInside.com • hospitalitynet.org • Hospitality Technology Magazine • HotelExecutive.com • International CHRIE • International Hotel Conference • International Society of Hospitality Consultants (ISHC) • iPerceptions • JDA Software Group, Inc. • J.D. Power and Associates • The Lodging Conference • Lodging Hospitality • Lodging Magazine • LRA Worldwide, Inc. • Milestone Internet Marketing • MindFolio • Mindshare Technologies • PhoCusWright Inc. • PKF Hospitality Research • Questex Hospitality Group • Resort and Recreation Magazine • The Resort Trades • RestaurantEdge.com • Shibata Publishing Co. • Synovate • UniFocus • USA Today • Vantage Strategy • WageWatch, Inc. • The Wall Street Journal • WIWIH.COM