Cornell Sustainability Roundtable Proceedings Demonstrate Complexity of Green Operations

Contact:  Glenn Withiam, 607.255.3025, grw4@cornell.edu

FOR IMMEDIATE RELEASE:
Cornell Sustainability Roundtable Proceedings Demonstrate Complexity of Green Operations

Ithaca, NY, February 16, 2010 – The Cornell Center for Hospitality Research (CHR) has posted the proceedings of its inaugural Sustainability Roundtable. The proceedings, which are available at no charge from the CHR website, http://www.hotelschool.cornell.edu/research/chr/pubs/roundtableproceedings/, cover the roundtable's examination of key points regarding the lodging industry's efforts to operate sustainably, including such issues as the definition of sustainability, emerging regulations and laws, engaging guests, and the complexity of carbon neutrality.

"When we issued highlights of the sustainability roundtable late last year, people were interested in learning more about the discussions," said Rohit Verma, CHR executive director. "So, with the assistance of our panel members, we now have the expanded proceedings." The roundtable was chaired by associate professor David Sherwyn.

The roundtable participants agreed that guests expect hotels to operate in a sustainable manner—so the question no longer is whether to be sustainable, but how to do it. To ensure that sustainability programs pay off, they must be carefully constructed, with an eye toward revenues as well as costs. Additionally, hotels must demonstrate their sustainability commitment so that guests will respond by participating in sustainability initiatives.

The CHR roundtables are open to partners and invited guests, while students at Cornell observe the discussions. More than 60 students took advantage of the opportunity to sit in on all or part of the sustainability discussions.

About Center for Hospitality Research Roundtables:
Center roundtables are a meeting place for invited senior-level hospitality industry executives and Cornell faculty members. Each roundtable lasts one day and is divided into four or five sessions. Sessions begin with a short research presentation (by a Cornell faculty member, faculty from another institution, or an industry leader) that lasts five to ten minutes. Immediately following, one or two industry discussants either support or contest the researcher's hypothesis or conclusion. The conversation is then opened up to the entire roundtable for discussion. For more information on roundtables, please visit: http://www.hotelschool.cornell.edu/research/chr/events/roundtables/.

Thanks to the support of the CHR partners listed below, all publications posted on the center's website are available free of charge, at www.chr.cornell.edu.

About The Center for Hospitality Research
A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the center's 78 corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial and operating practices. The center also publishes the award-winning hospitality journal, the Cornell Hospitality Quarterly. To learn more about the center and its projects, visit www.chr.cornell.edu.

Center Senior Partners: McDonald's USA, Philips Hospitality, Southern Wine and Spirits of America, Inc., STR, Taj Hotels Resorts and Palaces, and TIG Global

Center Partners: AIG Global Real Estate Investment, Davis & Gilbert LLP, Deloitte & Touche USA LLP, Denihan Hospitality Group, eCornell & Executive Education, Expedia, Inc., Forbes Travel Guide, Four Seasons Hotels and Resorts, Fox Rothschild LLP, French Quarter Holdings, Inc., FX Real Estate and Entertainment, Inc., HVS, Hyatt, InterContinental Hotels Group, Jumeirah Group, LRP Publications, Maritz, Marriott International, Inc., Marsh's Hospitality Practice, PricewaterhouseCoopers, Proskauer, Sabre Hospitality Solutions, SAS, Schneider Electric, Thayer Lodging Group, Thompson Hotels, Travelport, and WATG

Center Friends: 4Hoteliers.com • American Tescor, LLC • Argyle Executive Forum • Berkshire Healthcare • Cody Kramer Imports • Cruise Industry News • DK Shifflet & Associates • ehotelier.com • EyeforTravel • Gerencia de Hoteles & Restaurantes • Global Hospitality Resources • Hospitality Financial and Technology Professionals (HFTP) • hospitalityInside.com • hospitalitynet.org • Hospitality Technology Magazine • Hotel Asia Pacific • Hotel China • HotelExecutive.com • Hotel Interactive • Hotel Resource • HotelWorld Network • International CHRIE • International Hotel Conference • International Society of Hospitality Consultants (ISHC) • iPerceptions • JDA Software Group, Inc. • Lodging Hospitality • Lodging Magazine • Milestone Internet Marketing • MindFolio • Mindshare Technologies • Parasol • PhoCusWright • PKF Hospitality Research • The Resort Trades • RealShare Hotel Investment & Finance Summit • Resort and Recreation Magazine • RestaurantEdge.com • Shibata Publishing Co. • Synovate • The Lodging Conference • TravelCLICK • UniFocus • WageWatch, Inc. • WIWIH.COM