Global Hospitality Information Provider STR Upgrades to Senior Partner

FOR IMMEDIATE RELEASE:
Global Hospitality Information Provider STR Upgrades to Senior Partner of Cornell Center for Hospitality Research

Ithaca, NY, February 15, 2010 – STR, which provides hotel industry research and benchmarking analysis, has upgraded its relationship with Cornell's Center for Hospitality Research (CHR). After several years as a CHR partner, STR has now become a CHR senior partner, allowing STR to participate more strongly in assisting the CHR with its research program. In addition to financially supporting the CHR, STR has promoted industry research by making its aggregate database available to researchers. In addition, STR founder Randell Smith and president Mark Lomanno contribute an analysis of current industry trends to each issue of the Cornell Hospitality Quarterly. Lomanno has also been a vital participant of the CHR advisory board.

"From the time he founded STR, Randell Smith's mission was to use data to help the lodging industry improve its operations and management," said Lomanno. "We see the same mission in the Center for Hospitality Research—strengthening the hospitality industry. I look forward to stepping up our current relationship." In addition to sitting on the CHR advisory board and having a seat at all CHR industry roundtables, senior partners work directly with CHR fellows to support their research efforts.
 
"Given the contributions that STR has made to the lodging industry, we greatly appreciate the vote of confidence from Randell Smith and Mark Lomanno, as STR becomes a senior partner of CHR," said Professor Rohit Verma, CHR executive director. "We will work together to further strengthen the CHR's research efforts."

About STR
Based in Hendersonville, Tennessee, STR founder Randell Smith developed the concept of compiling aggregate data that would allow benchmarking for individual hotels and lodging chains. By guaranteeing confidentiality of individual hotels' data, STR could collect and analyze the information, also making it available to lenders, appraisers, consultants, and developers through its STAR program.

About The Center for Hospitality Research
A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the center's 78 corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial and operating practices. The center also publishes the award-winning hospitality journal, the Cornell Hospitality Quarterly. To learn more about the center and its projects, visit www.chr.cornell.edu.

Center Senior Partners: McDonald's USA, Philips Hospitality, Southern Wine and Spirits of America, Inc., STR, Taj Hotels Resorts and Palaces, and TIG Global

Center Partners: AIG Global Real Estate Investment, Davis & Gilbert LLP, Deloitte & Touche USA LLP, Denihan Hospitality Group, eCornell & Executive Education, Expedia, Inc., Forbes Travel Guide, Four Seasons Hotels and Resorts, Fox Rothschild LLP, French Quarter Holdings, Inc., FX Real Estate and Entertainment, Inc., HVS, Hyatt, InterContinental Hotels Group, Jumeirah Group, LRP Publications, Maritz, Marriott International, Inc., Marsh's Hospitality Practice, PricewaterhouseCoopers, Proskauer, Sabre Hospitality Solutions, SAS, Schneider Electric, Thayer Lodging Group, Thompson Hotels, Travelport, and WATG 

Center Friends: 4Hoteliers.com • American Tescor, LLC • Argyle Executive Forum • Berkshire Healthcare • Cody Kramer Imports • Cruise Industry News • DK Shifflet & Associates • ehotelier.com • EyeforTravel • Gerencia de Hoteles & Restaurantes • Global Hospitality Resources • Hospitality Financial and Technology Professionals (HFTP) • hospitalityInside.com • hospitalitynet.org • Hospitality Technology Magazine • Hotel Asia Pacific • Hotel China • HotelExecutive.com • Hotel Interactive • Hotel Resource • HotelWorld Network • International CHRIE • International Hotel Conference • International Society of Hospitality Consultants (ISHC) • iPerceptions • JDA Software Group, Inc. • Lodging Hospitality • Lodging Magazine • Milestone Internet Marketing • MindFolio • Mindshare Technologies • Parasol • PhoCusWright • PKF Hospitality Research • The Resort Trades • RealShare Hotel Investment & Finance Summit • Resort and Recreation Magazine • RestaurantEdge.com • Shibata Publishing Co. • Synovate • The Lodging Conference • TravelCLICK • UniFocus • WageWatch, Inc. • WIWIH.COM