McDonald's USA Becomes Senior Partner of Cornell Research Center

Contact:  Jennifer Macera, 607.255.3101, js372@cornell.edu

FOR IMMEDIATE RELEASE:
McDonald's USA Becomes Senior Partner of Cornell Research Center
 
Ithaca, NY, February 23, 2009 – The world's largest franchisor of quick-service restaurants, McDonald's USA, has joined Cornell's Center for Hospitality Research as a senior partner. This special level of support means that McDonald's USA is taking a direct hand in expanding the industry's knowledge base.

“This is a time for all industry leaders to step up the effort to improve operations and management strategy,” said Steve Russell, chief people officer, senior vice president, human resources. “We're supporting the Cornell research program in an effort to raise the tide for all industry operators.” Russell will become a member of the center's advisory board and is guaranteed a seat, for either himself or one his colleagues, at all roundtables produced by the center, as well as an opportunity to meet with researchers to discuss ongoing studies.

“We welcome McDonald's USA as a senior partner,” said center academic director David Sherwyn. “Their willingness, as a leader in the food-service industry, to sponsor conferences and research demonstrates a forward-looking approach to the industry's present situation. I look forward to working with Steve Russell on our advisory board."

About McDonald's USA, LLC

McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to millions of customers every day. More than 80 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local franchisees. For more information on McDonald's visit www.mcdonalds.com or log on at any of the 10,000 Wi-Fi enabled McDonald's U.S. restaurants.

About The Center for Hospitality Research
A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the center's 77 corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial and operating practices. The center also publishes the award-winning hospitality journal, the Cornell Hospitality Quarterly. To learn more about the center and its projects, visit www.chr.cornell.edu.
 
Center partners and sponsors: AIG Global Real Estate Investment, American Airlines Admirals Club, Davis & Gilbert LLP, Deloitte & Touche USA LLP, Denihan Hospitality Group, eCornell & Executive Education, Expedia, Inc., Four Seasons Hotels and Resorts, Fox Rothschild LLP, FX Real Estate and Entertainment, Inc., General Growth Properties, Inc., HVS, InterContinental Hotels Group, job.travel, JohnsonDiversey, Inc., Jumeirah Group, LRP Publications, Marriott International, Inc., Marsh's Hospitality Practice, McDonald's USA, Mobil Travel Guide, Inc., Philips Hospitality, PricewaterhouseCoopers, Proskauer Rose LLP, Smith Travel Research, Southern Wine and Spirits of America, Inc., SynXis (a Sabre Holdings Corporation), Taj Hotels Resorts and Palaces, Thayer Lodging Group, TIG Global, Thompson Hotels, Travelport, WATG, and WhiteSand Consulting

Center friends: 4Hoteliers.com • American Tescor, LLC • Argyle Executive Forum • Caribbean Hotel and Restaurant Buyers Guide • Cody Kramer Imports • Cruise Industry News • DK Shifflet & Associates • ehotelier.com • EyeforTravel • Fireman's Fund Insurance Company • Gerencia de Hoteles & Restaurantes • Global Hospitality Resources • Hospitality Financial and Technology Professionals (HFTP) • hospitalityInside.com • hospitalitynet.org • Hospitality Technology Magazine • Hotel Asia Pacific • Hotel China • HotelExecutive.com • Hotel Interactive • Hotel Resource • International CHRIE • International Hotel and Restaurant Association • International Hotel Conference • International Society of Hospitality Consultants (ISHC) • iPerceptions • Lodging Hospitality • Lodging Magazine • Milestone Internet Marketing • MindFolio • Parasol • PhoCusWright, Inc. • PKF Hospitality Research • The Resort Trades • RealShare Hotel Investment & Finance Summit • Resort+Recreation Magazine • RestaurantEdge.com • Shibata Publishing Co. • Synovate • The Lodging Conference • TravelCLICK • UniFocus • WageWatch, Inc. • WIWIH.COM