CHR’s Withiam and Verma Lay Out Industry Trends in 2012 Hotel Yearbook Article

Eight trends for the hotel industry in 2012,” a Hotel Yearbook article by Glenn Withiam, Center for Hospitality Research (CHR) director of publications, and Rohit Verma, professor and CHR executive director, examines the most important opportunities and challenges facing the hospitality industry today. Withiam and Verma used insights from both academics and industry practitioners to build the top-eight list, and the information they used came from CHR research studies and roundtables. The top trends address changes in technology and globalization, the importance of customer relationships and perceived value, sustainability, and more.

SHA students, faculty, staff, alumni, and executive education participants can download the entire 2012 Hotel Yearbook at no cost. To access the full publication, eligible readers should first go to and set up a reading account (user name and password). Then, log in on the homepage,, and read the publication and/or download it as a PDF at any time.