The Center for Hospitality Research was created in 1992 for the purpose of expanding both the quality and volume of research supporting the hospitality industry and its related service industries.

Director's Welcome

Linda Canina

"The Center for Hospitality Research’s goal is to produce and disseminate high-impact applied research relevant to today and tomorrow’s hospitality industry. To achieve this, the CHR brings together researchers, students, and executives to jointly explore critical issues that face the modern hospitality industry. Thanks to the generous support of our sponsors, we can then bring the results of the leading research to the entire hospitality industry at no charge..." Read more

News & Features from CHR

hotel sign lit up at night on building
July 23, 2021

A Second Quarter Rebound: Are We There Yet?

Are hotel prices signaling a return to pre-pandemic levels? Professor Crocker Liu weighs in.

The panelists (clockwise from top left) included Yaron Lipshitz, chief executive officer of Allseated; Jacqueline Nunley, senior industry advisor for travel and hospitality at Salesforce; Kristi White, chief product officer at Knowland; Greg Land, global industry leader for aviation, hospitality, and travel-related services at IBM; and Chekitan Dev, Singapore Tourism Distinguished Professor at the School of Hotel Administration.
July 20, 2021

Preparing for the Return of Business Meetings, Conferences and Travel: Is High-Tech the New High-Touch?

Industry experts share insight with Professor Chekitan Dev in a panel discussion on how best to prepare for the return of business travel.

A screenshot, showing the four webinar panelists smiling during the online event.
June 16, 2021

The Importance of Social Listening: Using Technology to Provide Personalized and Customer-Centric Service

A virtual keynote to explore how hospitality companies can leverage social listening to deliver personalized guest experiences


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Endowment Giving Opportunities

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Members

Our corporate members support our researchers and provide advice on our research agenda.

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Industry Intelligence

Reports and publications presenting key findings from our research studies.

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COVID-19 insights and tools for the hospitality industry

The School of Hotel Administration has developed a collection of resources to equip all sectors of the hospitality industry with tools and guidance as its leaders continue to navigate the unprecedented impacts of the COVID-19 pandemic.


Members in the News

June 15, 2021

PwC to Spend $12 Billion on Hiring, Expanding Expertise in AI, Cybersecurity

CHR boardmember company PricewaterhouseCoopers plans to bet big on technology.

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June 4, 2021

PwC: Bring your shades, the future looks bright for the travel sector

Featuring Scott D. Berman ’84, P ’17 & ’21, Principal and US Hospitality Industry Leader, PWC

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Welcome New CHR Board Member!

Joanna Todd leads the global Accommodation and Lodging industry strategy for Amazon Web Services (AWS), and is charged with supporting customers as they accelerate cloud adoption.

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