As the U.S. population ages, what are the myths and misconceptions about older adults that can inhibit innovation? How can we support this demographic in critical jobs that are needed for the future? And how can you incorporate wellness and enable your clients and staff to thrive by design?

Join Heather Kolakowski, Lecturer in Cornell’s Nolan School of Hotel Administration and Executive Director of the Cornell Institute for Healthy Futures, Silver to Gold Strategic Consulting CEO Esther Greenhouse, and Glowing Older CEO Nancy Griffin as they discuss the needs of the 50+ population of Americans that make up the longevity market.

WHAT YOU’LL LEARN

• What the longevity market is and how you can capture it
• How to stop the “silver brain drain” by retaining or attracting older, experienced staff at all levels of the organization
• How to use your real estate to get premiums for a wellness focus
• Why it is crucial to enable your clients and staff to thrive by design

This event is sponsored by the Cornell Institute for Healthy Futures.