Student Profiles

Sample Schedules for the Marketing Management concentration

Previous Industry:  Research Analyst
Years of Work Experience: 2
Target Graduation Position:  Marketing, Hotels/Tourism

Concentration and Free Elective Course Schedule

Fall Semester
Course # Course Title Credit Hours
HADM 4470 Managing Hospitality Distribution 3
HADM 6450 Services Mktg. & Cust. Exp. 3
HADM 6490 Integrated Mktg. Comm. 2
     
Spring Semester
Course # Course Title Credit Hours
HADM 4300 Introduction to Wines 2
HADM 4400 Understanding & Managing Hosp. Sales 1
HADM 4960 Hosp. Industry Practicum 2
HADM 6050 Yield Management 3
NBA 6340 Customer Relationship Mgmt. 1.5

Previous Industry:  Corporate Management Trainee, Hotels
Years of Work Experience:  3
Target Graduation Position:  New Media Marketing

Concentration and Free Elective Course Schedule

Fall Semester
Course # Course Title Credit Hours
HADM 4470 Managing Hospitality Distribution 3
HADM 6050 Yield Management 3
HADM 6450 Services Mktg. & Customer Exp. 3
     
Spring Semester
Course # Course Title Credit Hours
HADM 4300 Introduction to Wines 2
HADM 4400 Understanding & Managing Hosp. Sales 1
HADM 4960 Hosp. Industry Practicum 3
NBA 6340 Customer Relationship Mgmt. 1.5
NBA 6620 Product Management 2.5

Previous Industry:  Sr. Assoc./Account Exec., Interactive Marketing
Years of Work Experience:  4
Target Graduation Position:  Marketing/PR/Tourism/Travel

Concentration and Free Elective Course Schedule

Fall Semester
Course # Course Title Credit Hours
HADM 4300 Introduction to Wines 2
HADM 4470 Managing Hospitality Distribution 3
HADM 6450 Services Mktg. & Customer Exp. 3
     
Spring Semester
Course # Course Title Credit Hours
HADM 4370 Anheuser Busch 2
HADM 4380 Seminar in Culture & Cuisine 3
HADM 4496 Hosp. Industry Practicum 3
HADM 7144 Competitive Strategies 3
HADM 7950 Master Class 1
NBA 6620 Product Management 3

Previous Industry:  Web Content Editor, Higher Education Marketing/Communication
Years of Work Experience:  3
Target Graduation Position:  Hotels/Tourism/Marketing

Concentration and Free Elective Course Schedule

Fall Semester
Course # Course Title Credit Hours
HADM 4470 Managing Hospitality Distribution 3
HADM 6450 Services Mktg. & Customer Exp. 3
HADM 6490 Integrated Mktg. Comm. 3
     
Spring Semester
Course # Course Title Credit Hours
HADM 4401 Restaurant Entrepreneurship 3
HADM 4400 Understanding & Mang. Hosp. Sales 1
HADM 4960 Hosp. Industry Practicum 3
HADM 6050 Yield Management 3
NBA 6340 Customer Relationship Mgmt. 1.5

*Note: Sample only; courses may no longer be offered or not offered each semester.