Courses for Marketing Concentration

MMH students must complete a combination of 15 credit hours to satisfy the concentration requirements; 9 credits must be from marketing enrichment and 6 credits may be from either marketing enrichment or complementary skills. A GPA of 2.5 is required for this concentration.

Be sure to check the Course and Time Roster prior to each semester to confirm your desired course is being offered. The list below is just an estimate.

Note: Deviations from these requirements must be approved by the concentration advisor in writing.

Marketing Enrichment (minimum of 9 credits required)

  • HADM 6450: Services Experience Management and Marketing (3 credits)
  • HADM 6470: Consumer Behavior (3 credits)
  • HADM 6480: Brand Management (3 credits)
  • HADM 6490: Integrated Marketing Communications and New Media for Hospitality (3 credits)

Complementary Skills (6 credits from here or from Marketing Enrichment above)

  • HADM 4425: Introduction to the Global Leisure Cruise Industry (3 credits)
  • HADM 6010:  Data-Driven Analytics (3 credits)
  • HADM 6050: Yield Management (3 credits)
  • HADM 6060: Restaurant Revenue Management (3 credits)
  • HADM 6110: Negotiations in the Hospitality Industry (3 credits)
  • HADM 6144: Opportunity Recognition and Ideation (2 credits)
  • HADM 6145: Developing Service-Based Business Models and Plans (3 credits)
  • HADM 6430: Wine Marketing (3 credits)
  • HADM 6435:  Luxury Marketing (3 credits)
  • HADM 6770: Advanced Business Modeling (3 credits)