PhD Student, Services Marketing
455 Statler Hall
Ithaca, NY 14853
Experience and Experiential Marketing, Quantitative Research Methods
Robert J. Kwortnik, Yiewi Li, "Categorizing Cruise Lines in the North America Market by Passenger Perceived Experience"
Brian Wansink, Yiewi Li, "The Timing and Subjectivity Effect of Servers' Words on Diner Experience"
Instructor, School of Tourism, Hainan University
Winter 2014: Marketing Research and Consulting & Experiential Marketing
MS, School of Hotel Administration, Cornell University
BBA, Business School, Central University of Finance and Economics, China