Yiwei Li

PhD Student, Services Marketing
455 Statler Hall
Ithaca, NY 14853
Phone: 607.229.7622

Research Interests

Experience and Experiential Marketing, Quantitative Research Methods

Working Papers

Robert J. Kwortnik, Yiewi Li, "Categorizing Cruise Lines in the North America Market by Passenger Perceived Experience"

Brian Wansink, Yiewi Li, "The Timing and Subjectivity Effect of Servers' Words on Diner Experience"

Teaching Experience

Instructor, School of Tourism, Hainan University
Winter 2014: Marketing Research and Consulting & Experiential Marketing


MS, School of Hotel Administration, Cornell University
BBA, Business School, Central University of Finance and Economics, China