Saram Han

Saram HanPhD Student, Marketing
455 Statler Hall
Ithaca, NY 14853
Phone: 607.793.5365

Research Interests

Data Science, Natural Language Processing for OTAs Review, Service Operation, Service Marketing, Survey Methodology


Lee, S., Colleen, M., Noah, W., Han, S. (2016). Question Context Sensitivity of Subjective Well-Being Measures: Focus on Life Satisfaction, Self-Rated Health and Subjective Life Expectancy in Survey Instruments. Quality of Life Research (QLR).

Anderson, C.K., Han, S. (2016). Impacts of Socially Engaging with Consumers on TripAdvisor. Center of Hospitality Report (CHR).

Professional Presentations

Yan, T., Keusch, F., Han, S., & He, L. (2013). Impact of Response Scale Direction on Survey Responses in Web and Mobile Web Surveys. Paper presented at the American Association of Public Opinion Research (AAPOR).

 Yan, T., Keusch, F., Han, S., & He, L. (2013). Straight-Lining in Grid Questions. Paper presented at the American Association of Public Opinion Research (AAPOR).

Awards and Academic Honors

Graduate/Undergraduate Student Statistics Thesis Competition 3rd Award, Statistics Korea.  Thesis Subject: Comparing Four Global Market’s (America, Japan, China, Korea) Music Preference and Their Satisfaction on K-pop Using ISA Model, 2012

Professional Experience

Marketing Sciences Intern, Directions Research, Inc. Cincinnati, OH, 2014
Clarinetist, Republic of Korea Navy Band, Jeju Island, Korea, 2008-2010


MS, Michigan Program in Survey Methodology, University of Michigan
Bachelor of Business Administration, Tourism Management, Kyung-Hee University, Seoul Korea