October 12, 2018

Cornell Study Highlights the Critical Importance of Brand Consistency

By Chris Anderson

When travelers are searching for a hotel in a particular destination, their internet search gives them a page of hotel listings—and they’ll probably choose to book one of the hotels that appear on that

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April 14, 2017

Online travel sites are still important for hotel operators

By Chris K. Anderson and Saram Han

Changes in the online travel market have caused hotels to re-examine their relationships with online travel agencies (OTAs), and the impact on bookings from listing their properties with these sites.

A primary reason for these changes is consolidation

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September 19, 2016

Book Direct: Hoteliers, you may be better prepared than you think

By Kelly A. McGuire, MMH ’01, PhD ’07

CHR Insights features industry analysis and commentary from Kelly A. McGuire, MMH ’01, PhD ’07, who is a CHR fellow and vice president, advanced analytics, for Wyndham Destination Network. Previously the leader of the SAS Hospitality and Travel Global

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