October 12, 2018

Cornell Study Highlights the Critical Importance of Brand Consistency

By Chris Anderson

When travelers are searching for a hotel in a particular destination, their internet search gives them a page of hotel listings—and they’ll probably choose to book one of the hotels that appear on that

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March 22, 2018

Robots: Hotel customers like them (mostly)!

By Lina Zhong and Rohit Verma

When Captain Kirk or Mr. Spock needed information, they would hail the Enterprise’s computer, and the computer would respond to their request. In 1966, that was an amazing piece of science fiction. Now, with Siri, Alexa, and other devices

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April 18, 2017

Study highlights growth of strategic hotel profit management

By Cathy A. Enz, Breffni Noone, and Jessie Glassmire

Hospitality firms continue to expand their traditional revenue management (RM) practices, shifting from a tight focus on rooms-based profits to include their relationships with customers and hotel revenue streams, such as function space and restaurants,

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April 14, 2017

Online travel sites are still important for hotel operators

By Chris K. Anderson and Saram Han

Changes in the online travel market have caused hotels to re-examine their relationships with online travel agencies (OTAs), and the impact on bookings from listing their properties with these sites.

A primary reason for these changes is consolidation

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March 8, 2017

Free for Guests, but Not for Hotels: How to Pick the Right Amenities

By Chekitan S. Dev

Hotel guests expect some freebies, whether it’s bottled water or a well-equipped fitness center.

The challenge for hotel owners and managers, then, is to select the freebies that appeal to their customers, give them an edge on the competition, and provide

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March 8, 2017

Study Highlights Changes in Hotel Revenue Management

By Sheryl E. Kimes

Hotel revenue-management (RM) strategies continue to evolve as the hospitality industry seeks new and better ways to generate and evaluate profits. Among the latest action plans are applying RM practices to all aspects of hotel operations, including function space, and

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March 8, 2017

Focus on Fundamentals Remains Key for Hotels

By Jie Zhang and Rohit Verma

Hotel operators may be tempted to add new amenities and facilities, but focusing on the fundamentals is the best strategy for attracting new customers and maintaining ties with previous guests.

Our recent study, titled “What Matters Most

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February 13, 2017

How hotels can benefit from bad reviews

By Christopher Anderson

As the level of interaction between businesses and consumers rises in the digital age, hotels are reaping the benefits of soliciting—and responding to—opinions from their customers.

Using data from the popular site TripAdvisor, my recent study, titled “Hotel Performance

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July 28, 2016

Cornell research uncovers keys to successful and lasting diversity training

By Jay Wrolstad

As our nation continues to grapple with prejudice and discrimination, we see a more urgent and critical call for conversations about race and inequality, in both our communities and our

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July 20, 2016

Long-Distance Collaboration: Some Keys to More Productive Teams

By Jay Wrolstad

When it comes to teamwork, familiarity breeds productivity, rather than contempt.

Establishing such affinity is increasingly important given the rising number of virtual project teams comprising far-flung members

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