April 18, 2017

Study highlights growth of strategic hotel profit management

By Cathy A. Enz, Breffni Noone, and Jessie Glassmire

Hospitality firms continue to expand their traditional revenue management (RM) practices, shifting from a tight focus on rooms-based profits to include their relationships with customers and hotel revenue streams, such as function space and restaurants,

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April 14, 2017

Online travel sites are still important for hotel operators

By Chris K. Anderson and Saram Han

Changes in the online travel market have caused hotels to re-examine their relationships with online travel agencies (OTAs), and the impact on bookings from listing their properties with these sites.

A primary reason for these changes is consolidation

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March 8, 2017

Free for Guests, but Not for Hotels: How to Pick the Right Amenities

By Chekitan S. Dev

Hotel guests expect some freebies, whether it’s bottled water or a well-equipped fitness center.

The challenge for hotel owners and managers, then, is to select the freebies that appeal to their customers, give them an edge on the competition, and provide

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March 8, 2017

Study Highlights Changes in Hotel Revenue Management

By Sheryl E. Kimes

Hotel revenue-management (RM) strategies continue to evolve as the hospitality industry seeks new and better ways to generate and evaluate profits. Among the latest action plans are applying RM practices to all aspects of hotel operations, including function space, and

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March 8, 2017

Focus on Fundamentals Remains Key for Hotels

By Jie Zhang and Rohit Verma

Hotel operators may be tempted to add new amenities and facilities, but focusing on the fundamentals is the best strategy for attracting new customers and maintaining ties with previous guests.

Our recent study, titled “What Matters Most

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February 13, 2017

How hotels can benefit from bad reviews

By Christopher Anderson

As the level of interaction between businesses and consumers rises in the digital age, hotels are reaping the benefits of soliciting—and responding to—opinions from their customers.

Using data from the popular site TripAdvisor, my recent study, titled “Hotel Performance

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January 17, 2017

What to expect in 2017: A view from the CHR Advisory Board

By Kelly McGuire, MMH ’01, PhD ’07

CHR Insights features industry analysis and commentary from Kelly A. McGuire, MMH ’01, PhD ’07, who is a CHR fellow and vice president, advanced analytics, for Wyndham Destination Network. Previously the leader of the SAS Hospitality and Travel Global

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December 21, 2016

Hospitality and humanitarianism

By Kelly McGuire, MMH ’01, PhD ’07 and Susan Devine ’85

CHR Insights features industry analysis and commentary from Kelly A. McGuire, MMH ’01, PhD ’07, who is a CHR fellow and vice president, advanced analytics, for Wyndham Destination Network. Previously the leader of the SAS

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September 19, 2016

Book Direct: Hoteliers, you may be better prepared than you think

By Kelly A. McGuire, MMH ’01, PhD ’07

CHR Insights features industry analysis and commentary from Kelly A. McGuire, MMH ’01, PhD ’07, who is a CHR fellow and vice president, advanced analytics, for Wyndham Destination Network. Previously the leader of the SAS Hospitality and Travel Global

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August 11, 2016

Building a smart distribution strategy

By Kelly A. McGuire, MMH ’01, PhD ’07

CHR Insights features industry analysis and commentary from Kelly A. McGuire, MMH ’01, PhD ’07, who is a CHR fellow and vice president, advanced analytics, for Wyndham Destination Network. Previously the leader of the SAS Hospitality and Travel Global

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