On the first day of class, students in HADM 4180: Technology for Bootstrapped Entrepreneurship write down every technology system they use at least weekly. Blackboard. Microsoft Office. Email. Google Docs. CULibrary. Text messages. YouTube. Facebook. LinkedIn. Twitter. Snapchat. The list gets long quickly.
The point? “I challenge them to think about what being a ‘techie’ means. Today all students are ‘techies.’ It isn’t about whether they can create code. They leverage technology every day to be successful in their educational journey at Cornell,” said course instructor Mona Anita K. Olsen ’04, visiting assistant professor and assistant academic director of the Leland C. and Mary M. Pillsbury Institute for Hospitality Entrepreneurship.
Technology is everywhere—from major hotel corporations to start-up ventures—and the systems are constantly changing. Technology is also driving innovation through new platforms, like AirBnB, that are shaking up the industry. Since most students in HADM 4180 plan to launch their own companies, they need to have a clear understanding of this ever-evolving world.