May 11, 2017

Customer review research honored by the Hotel School

By Jay Wrolstad

Customer feedback is critical for improving hotel operations, and the rise of social networks and reviews posted on travel portals gives the industry access to a growing number of online evaluations. The key

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July 28, 2016

Cornell research uncovers keys to successful and lasting diversity training

By Jay Wrolstad

As our nation continues to grapple with prejudice and discrimination, we see a more urgent and critical call for conversations about race and inequality, in both our communities and our

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July 20, 2016

Long-Distance Collaboration: Some Keys to More Productive Teams

By Jay Wrolstad

When it comes to teamwork, familiarity breeds productivity, rather than contempt.

Establishing such affinity is increasingly important given the rising number of virtual project teams comprising far-flung members

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June 28, 2016

Free for guests, but not for hotels: How to pick the right amenities for your property

By Jay Wrolstad

Hotel guests expect some freebies, whether it’s bottled water or a well-equipped fitness center.

The challenge for hotel owners and managers, then, is to select the freebies that provide the most bang

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June 21, 2016

Here’s what online hotel shoppers are looking for…and at

By Jay Wrolstad

When shopping for hotels, online booking sites make it easy to sort by price, but for some consumers, other factors are just as important.

So what happens if the price is right, but other features are wrong?

New research shows factors like appearance and other

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June 8, 2016

New research reveals three customer service tips for using table-top technology

By Jay Wrolstad

In some restaurants today, waiting around for a server is as outdated as a rollerskating waitress.

Instead, when you’re ready, just grab the tablet sitting on your

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May 26, 2016

Study: Most short-term trades lose money

By Jay Wrolstad

Just because trades can be executed faster than ever doesn’t mean they should. In fact, a new study shows money managers are not doing their clients any favors

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April 25, 2016

Incentives get results in efforts to encourage health-conscious eating

By Jay Wrolstad

Healthy eating habits are more important than ever, with advocates calling for fast-food restaurants, schools, and

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December 18, 2014

Sticktion: Memory as the catalyst for a better customer experience

Lou Carbone, CEO of Experience Engineering, came to share his work with Professor Kathy LaTour’s marketing classes (services marketing, principles of marketing). Carbone and LaTour have been working together on various projects for the last fifteen years, after meeting at the Mind of the Market Lab at the Harvard Business School.

Professor LaTour’s work on memory reconstruction offered important insights into how marketers can “backward”-frame an experience by influencing how consumers remembered the event. Carbone’s work on experience design had primarily focused on engineering the experience prior and during by implementing clues that guide how consumers interpret the experience. Most recently they published an article in the Cornell Hospitality Quarterly on “Sticktion: Assessing Memory for the Customer Experience” (http://scholarship.sha.cornell.edu/articles/496/).

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