June 16, 2017

Noteworthy: Kate Walsh named dean of School of Hotel Administration

Congratulations to Dean Kate Walsh!

Kate Walsh, MPS ’90, has been named the new dean of the School of Hotel Administration. Walsh has been serving as the interim dean of the Hotel School since July

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October 24, 2014

Free course in crafting your brand from SHA and eCornell

What is your brand? And why does it matter?

Register Now for Free Online Course Career Planning: Craft Your Professional Brand
Professor Kate Walsh is partnering with eCornell to develop and deliver a free online course titled Career Planning: Craft Your Professional Brand, open to any professional in any industry.
When we hear “brand,” we might think “logo.” “Emblem.” “Insignia.” Basically whatever you see on a company’s products, marketing materials, buildings, uniforms, etc. that command recognition and familiarity.

Certainly the visual component plays a huge role in brand recognition, but “brand” is a far more multifaceted and intangible entity. It’s not just a pretty image, a witty tagline, or a catchy jingle, although all of those are expressions of a brand’s identity. But just as you wouldn’t simply cite a best friend’s favorite color and tastes in music to describe his or her personality, “brand” goes far deeper.

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