What is your brand? And why does it matter?
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When we hear “brand,” we might think “logo.” “Emblem.” “Insignia.” Basically whatever you see on a company’s products, marketing materials, buildings, uniforms, etc. that command recognition and familiarity.
Certainly the visual component plays a huge role in brand recognition, but “brand” is a far more multifaceted and intangible entity. It’s not just a pretty image, a witty tagline, or a catchy jingle, although all of those are expressions of a brand’s identity. But just as you wouldn’t simply cite a best friend’s favorite color and tastes in music to describe his or her personality, “brand” goes far deeper.