February 3, 2015

Hotelie Tag Challenge: What it is, and why it matters

By Cathy Aronin ’15

This spring, the School of Hotel Administration is launching a new fundraising initiative called the Hotelie Tag Challenge. The challenge gives students, alumni, faculty, and staff the opportunity to give—and to reflect on why they give—to SHA.

Have you ever wondered how the school maintains its impeccable stature and status? It’s due in large part to both the efforts and successes of the entire SHA family! This year’s Hotelie seniors have embraced the challenge and made it a vehicle to promote the Senior Class Campaign, which is an annual, university-wide, joint venture between the Office of Alumni Affairs and student volunteers.

As the Class of 2015 approaches graduation with many already having secured amazing jobs and opportunities, they are paying it forward, and challenging others to do so over social media.

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