November 17, 2014

Register for free online course in global hospitality management

Which industry employs one in eleven people worldwide and boasts growth well over double that of global GDP?

Answer: the hospitality industry.

Encompassing hotels & resorts, restaurants, airlines, and numerous related sectors, hospitality is everywhere. This makes hospitality management a red-hot opportunity for those with the desire, ambition, and keen interest in the business of service to make a career of it.

On February 4, the Cornell School of Hotel Administration will offer a free online course,
Introduction to Global Hospitality Management.

The course will remain open to registration even after February 4, as participants may join after the start date and catch up on the material in their own time.

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November 13, 2014

Maribeth Bisienere: Behind the magic of Disney

The Dean’s Distinguished Lecture Series (DDLS) brings prominent industry professionals to speak at SHA most Fridays during the fall semester. For 2014, students work in pairs each week to research, meet, and profile featured speakers, and then guest-blog here about the experience.

This week’s student authors are Gabrielle Maurer ’16 and Maguire Parsons ’15.

The School of Hotel Administration welcomed Ms. Maribeth Bisienere back to campus recently to speak about her career path, as well as her long-standing tenure with the Disney company. Currently, she is senior vice president of Downtown Disney, ESPN Wide World of Sports Complex, and Water Parks & Mini Golf Walt Disney Parks & Resorts.

We prepared a research packet about our guest to enlighten other students as to her accomplishments, both in and outside of Disney, mainly focusing on her most recent efforts as the senior vice president of the massive Disney Springs project as well as previous achievements that helped advance her career. It was a pleasure to research and eventually hear firsthand stories about her adventures within the Disney empire.

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November 5, 2014

Kevin Jacobs ’94: An accomplished professional and inspiration to fellow Cornellians

The Dean’s Distinguished Lecture Series (DDLS) brings prominent industry professionals to speak at SHA most Fridays during the fall semester. For 2014, students work in pairs each week to research, meet, and profile featured speakers, and then guest-blog here about the experience.

This week’s student authors are Tucker Iida ’16 and Tripp Plamondon ’15.

It was a busy and exciting week overall, as Mr. Kevin Jacobs ’94 returned to Cornell to speak in the 87th Dean’s Distinguished Lecture Series. Mr. Jacobs, now executive vice president and CFO of Hilton Worldwide, said he had been looking forward to this weekend ever since Dean Johnson invited him to speak back in December of 2013.

Mr. Jacobs arrived in Ithaca on Thursday, accompanied by his family, and excited to speak with current students at his alma mater. Before he arrived, we prepared a research packet to help other students understand his background more fully. We enjoyed researching and reading about all of the exciting ventures he has pursued throughout his career.

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October 29, 2014

Teddy Zhang and Da Dong Ma: Two of China’s most prominent industry leaders

The Dean’s Distinguished Lecture Series (DDLS) brings prominent industry professionals to speak at SHA most Fridays during the fall semester. For 2014, students work in pairs each week to research, meet, and profile featured speakers, and then guest-blog here about the experience.

This week’s student authors are Sean Lee ’15 and Robert Wie ’15.

As class assistants in HADM 4100: Hospitality Management Seminar, we had the pleasure of meeting Mr. Teddy Zhang and Mr. Da Dong Ma — two of China’s most famous industry leaders — and learning from their experiences.

Mr. Zhang is chairman and CEO of HUBS1 Interactive Corporation, the leading global distribution system (GDS) in China, and is regarded as one of the most successful School of Hotel Administration alumni in his country.

Mr. Ma, president of the Shanghai Gui Yin Real Estate Company, has dedicated his life to preserving and upholding ancient Chinese culture through the relocation of thousand-year-old trees and dynastic homes.

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October 24, 2014

Free course in crafting your brand from SHA and eCornell

What is your brand? And why does it matter?

Register Now for Free Online Course Career Planning: Craft Your Professional Brand
Professor Kate Walsh is partnering with eCornell to develop and deliver a free online course titled Career Planning: Craft Your Professional Brand, open to any professional in any industry.
When we hear “brand,” we might think “logo.” “Emblem.” “Insignia.” Basically whatever you see on a company’s products, marketing materials, buildings, uniforms, etc. that command recognition and familiarity.

Certainly the visual component plays a huge role in brand recognition, but “brand” is a far more multifaceted and intangible entity. It’s not just a pretty image, a witty tagline, or a catchy jingle, although all of those are expressions of a brand’s identity. But just as you wouldn’t simply cite a best friend’s favorite color and tastes in music to describe his or her personality, “brand” goes far deeper.

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October 22, 2014

Stacy Fischer-Rosenthal: Upholding the family legacy with a passion for service

The Dean’s Distinguished Lecture Series (DDLS) brings prominent industry professionals to speak at SHA most Fridays during the fall semester. For 2014, students work in pairs each week to research, meet, and profile featured speakers, and then guest-blog here about the experience.

This week’s student authors are Cathy Aronin ’15 and Leigh Heidelberger ’16.

When we started our first semester at the School of Hotel Administration, we met Max Rosenthal in many of our classes. As time went on, other students would mention his mother’s job. They explained how it was “the coolest job ever.” We had the privilege of meeting this mystery woman just last week, when she was a featured speaker in the 2014 Dean’s Distinguished Lecture Series.

From doing the research, we knew some basic facts. We knew Ms. Stacy Fischer-Rosenthal had a high-end travel service. We also knew there was a very high fee to join the service and then an additional fee to continue the membership every year. Ms. Fischer-Rosenthal leads an extraordinary lifestyle business for a very prestigious and wealthy clientele. The business started with her father, Mr. Bill Fischer, and Ms. Fischer-Rosenthal worked her way up the ladder, knowing that nothing would be handed to her.

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