After reviewing alumni nominations on a range of criteria, the MMH award committee has selected Elizabeth Blau, MS ’97 to receive the 2017 Cornell MMH Outstanding Alumna of the Year award, presented by the School of Hotel Administration (SHA) and the Office …
By Chloe Gulati ’17
Women in the workplace. It’s a trending topic, and rightly so with women currently making up almost 50% of the U.S. workforce.
Leading the national dialogue, the Cornell University School of Hotel Administration (SHA) …
By creating unforgettable experiences that turn consumers into brand devotees, George P. Johnson CEO Chris Meyer ’87 is reinventing marketing.
By Georgy Cohen
“Traditional marketing tactics,” says 1987 SHA grad Chris Meyer, “are about creating awareness.”
But for Chris, awareness is not enough.
So he spends his days thinking …
By Sherrie Negrea
Picture a group of students at Cornell working in real time with students in Cambodia on a classroom assignment to develop a national tourism strategy. Or discussing agriculture with undergraduates in Africa or practicing Italian with students in Rome.
Using teleconferencing and mobile technology, …
By Sherrie Negrea
Liz Ngonzi, MMH ’98 was running her own fundraising business in New York when she learned that a nonprofit in South Africa was looking for someone to …
June 30 marks the end of the 2014-2015 fiscal year, and it’s been an exciting time for SHA. We’ve earned AACSB accreditation, launched strategic partnerships in Shanghai and Norway, received gifts to endow the …
Toward the end of the summer we will be rolling out two major marketing and communications initiatives that have been in development for more than a year. The first is a brand-new look and feel for the school. The second is the launch of our new SHA website. We can’t wait to share them with you.
Our new brand identity reflects our positioning not only as a world-class business school grounded in the hospitality industry, but as The World’s Most Adventurous Business School. Like hospitality itself, our alumni and students are everywhere in the world, but being adventurous means more than being everywhere.
Which industry employs one in eleven people worldwide and boasts growth well over double that of global GDP?
Answer: the hospitality industry.
Encompassing hotels & resorts, restaurants, airlines, and numerous related sectors, hospitality is everywhere. This makes hospitality management a red-hot opportunity for those with the desire, ambition, and keen interest in the business of service to make a career of it.
On February 4, the Cornell School of Hotel Administration will offer a free online course,
Introduction to Global Hospitality Management.
The course will remain open to registration even after February 4, as participants may join after the start date and catch up on the material in their own time.
What is your brand? And why does it matter?
Register Now for Free Online Course Career Planning: Craft Your Professional Brand
Professor Kate Walsh is partnering with eCornell to develop and deliver a free online course titled Career Planning: Craft Your Professional Brand, open to any professional in any industry.
When we hear “brand,” we might think “logo.” “Emblem.” “Insignia.” Basically whatever you see on a company’s products, marketing materials, buildings, uniforms, etc. that command recognition and familiarity.
Certainly the visual component plays a huge role in brand recognition, but “brand” is a far more multifaceted and intangible entity. It’s not just a pretty image, a witty tagline, or a catchy jingle, although all of those are expressions of a brand’s identity. But just as you wouldn’t simply cite a best friend’s favorite color and tastes in music to describe his or her personality, “brand” goes far deeper.
Over the course of six days in early March, three SHA students met hospitality students from all over Europe, connected with the tight-knit global network of SHA alumni, and toured one of the most popular cities in the world. Oh, yeah—and they presented an in-depth real estate case analysis in front of some of the heaviest hitters in hospitality investment.
It’s the kind of opportunity that any budding real-estate professional would relish.