December 16, 2015

SHA students mentored by Ken Fearn, noted entrepreneur and civic leader

By Sandi Mulconry

“Be preposterous.”

Kenneth Fearn received that advice from his mentor, commercial real estate icon John Cushman, and took it to heart, founding Integrated Capital, a hotel-focused, private real estate advisory and investment firm, in 2004.

Now, as a participant in the

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November 11, 2015

Launch of new Cornell institute combining hospitality and health policy

It’s no secret that throughout its many divisions and units, Cornell University represents a formidable breadth and depth of expertise. But some of the most powerful possibilities emerge when multiple areas of expertise are leveraged collaboratively.

After extensive planning, the Cornell Institute for Healthy Futures (CIHF)

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May 27, 2015

Students attend the definitive industry conference

What’s more valuable to a student than learning from the best?

How about learning from the best and accompanying them to major events, where they can hear directly from—and network with—professionals at the forefront of industry?

The School of Hotel Administration (SHA) maintains connections to industry through involvement with major events like the HR in Hospitality Conference and Expo, a three-day symposium that consistently attracts top HR and employment and labor professionals from all sectors of the hospitality industry. What is it that makes this particular conference so significant?

Every industry offers unique implications for HR and employment and labor relations professionals, and hospitality is the world’s largest industry. This is also much of the raison d’être for the Cornell Institute for Hospitality Labor and Employment Relations (CIHLER) within SHA, which routinely sends a faculty delegation to the conference.

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December 18, 2014

Sticktion: Memory as the catalyst for a better customer experience

Lou Carbone, CEO of Experience Engineering, came to share his work with Professor Kathy LaTour’s marketing classes (services marketing, principles of marketing). Carbone and LaTour have been working together on various projects for the last fifteen years, after meeting at the Mind of the Market Lab at the Harvard Business School.

Professor LaTour’s work on memory reconstruction offered important insights into how marketers can “backward”-frame an experience by influencing how consumers remembered the event. Carbone’s work on experience design had primarily focused on engineering the experience prior and during by implementing clues that guide how consumers interpret the experience. Most recently they published an article in the Cornell Hospitality Quarterly on “Sticktion: Assessing Memory for the Customer Experience” (http://scholarship.sha.cornell.edu/articles/496/).

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January 31, 2014

Extensive Cornell analysis shows real impact of hotel loyalty program

Cornell’s School of Hotel Administration has released a compelling study measuring the direct impact of the Stash Rewards loyalty program on hotels, one of the first detailed studies showing how a loyalty program affects actual loyalty.

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January 23, 2014

Hotel Yearbook: Hotel trends 2014: The industry moves forward

Each year Rohit Verma and Glenn Withiam of the Cornell Center for Hospitality Research take the pulse of the hotel industry, identifying newly emerging trends and assessing their potential impact on

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