Where will an SHA degree take you?
For many students, a degree from the School of Hotel Administration is about hospitality operations, as it’s always been. For others, it’s a gateway to a wide array of possible business careers.
Counting among its staff of 300 a number of SHA alums in leadership positions – notably its co-founder, president, and CEO, Rob Rush ’77 – LRA Worldwide is a case study in both the practical value of an SHA education, and the doors it opens to a world of professional opportunity.
LRA Worldwide started in 1980 as Lashner, Rush & Associates, a research, consulting, and auditing firm striving to be “the best at helping great companies and brands measure and deliver exceptionally satisfying customer experiences,” according to Rush. “We look for a hospitality DNA, this common element that infuses different brands and experiences.”
LRA has grown internationally in the past decade, now boasting offices in Austria and Singapore in addition to corporate headquarters near Philadelphia, PA, hometown for both Rush and co-founder/COO Stan Lashner.
We sat down with Rush and several fellow SHA alums on his team, all of whom echoed a common theme, regardless of the path each has taken to get where (s)he is now: the SHA experience is a rock-solid foundation upon which to build a business career.