Hotelie Tag Challenge: What it is, and why it matters

February 3, 2015

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By Cathy Aronin ’15

This spring, the School of Hotel Administration is launching a new fundraising initiative called the Hotelie Tag Challenge. The challenge gives students, alumni, faculty, and staff the opportunity to give—and to reflect on why they give—to SHA.

Have you ever wondered how the school maintains its impeccable stature and status? It’s due in large part to both the efforts and successes of the entire SHA family! This year’s Hotelie seniors have embraced the challenge and made it a vehicle to promote the Senior Class Campaign, which is an annual, university-wide, joint venture between the Office of Alumni Affairs and student volunteers.

As the Class of 2015 approaches graduation with many already having secured amazing jobs and opportunities, they are paying it forward, and challenging others to do so over social media.

SHA’s Class of 2014 had the highest Senior Class Campaign giving rate at Cornell.

Last year’s class—the Hotelie Class of 2014—had a giving rate of 63% in its Senior Class Campaign. Although that was the highest 2014 rate of any Cornell college or school and exceeded the 47% university-wide average by a substantial margin, the Class of 2015 is diligently trying to take it even further. And to do it, they’ve turned to the Hotelie Tag Challenge.

Since Hotelies travel and work all over the world, “global network” is the theme of the challenge. The theme is realized when a challenger records his or her reason for giving on a luggage tag and posts it to the world map display. The Class of 2015—”Hotelies for life”—proudly place their luggage tags on the map, and then take the message to social media.

SHA's Class of 2014 had the highest Senior Class Campaign giving rate at Cornell.

Without SHA contributions, what would be left for our little Hotelie cubs a decade from now?! Do it for the kids!

Unfortunately, as of right now, SHA is lagging in the race. So get your tags, and go, go, go!

Learn more about the challenge and view the steps needed to complete it at www.hotelietagchallenge.com.