Register for HEC 93!
Register today and be the first to experience this new phase in our history.
For a front-row seat to everything HEC has to offer, reserve a room in the Statler Hotel today! The HEC 93 room block closes on February 22.
A Sense of Place
Explore the Experience Era
This year, HEC will delve into the changing landscape of guest expectations. In a time of ever-advancing technology and increased emphasis on experiences, achieving competitive advantage means delivering not only quality service but also unique, memorable moments. This year's program will explore the shift from an age of information to an era of experience by finding what connects guests to the strong identity, character, and authenticity of a place.
Leading this conversation as a keynote speaker will be Mr. Will Guidara '01, co-owner of Make It Nice, a hospitality group that currently includes Eleven Madison Park, the NoMad Restaurant, and Made Nice.
Hotel Ezra Cornell (HEC) is a weekend-long business conference organized and executed by the students of the School of Hotel Administration. The conference boasts a series of educational seminars, food and beverage events, and leisure activities to generate thought-provoking conversation about the industry and build long-term relationships. A 91-year-old tradition of the school, HEC has given students year-after-year the opportunity to practice skills they have learned in the classroom and showcase their talents to the conference's attendees: Cornell alumni, faculty, staff, and industry professionals from around the globe.
Additional details forthcoming!