SMOM – Services Marketing & Operations Management
Detailed concentration information for current students is in the Current Students section.
The services marketing & operations management concentration consists of courses that define the primary sources of revenue generation in the industry: restaurants, lodging facilities, clubs, catering and special events, casinos, spas, beverage operations, etc. The choices enable a student to pursue an area of concentrated study in any one of eight tracks, organized in four broad areas: those that revolve around food service and beverage operations, specialty operations such as clubs, casinos, spas, etc. and revenue management. Courses are selected with an appropriate faculty member in the concentration for a total of 12 credits minimum.