SMOM – Services Marketing & Operations Management

Detailed concentration information for current students is in the Current Students section.

The services marketing & operations management concentration consists of courses that define the primary sources of revenue generation in the industry: restaurants, lodging facilities, clubs, catering and special events, casinos, spas, beverage operations, etc. The choices enable a student to pursue an area of concentrated study in any one of eight tracks, organized in four broad areas: those that revolve around food service and beverage operations, specialty operations such as clubs, casinos, spas, etc. and revenue management.  Courses are selected with an appropriate faculty member in the concentration for a total of 12 credits minimum.


Beverage Management

This track of the concentration focuses on the beverage side of the food and beverage industry. Career paths include beverage managers in restaurants, hotels, and resorts, and staff positions with major wineries, wholesale distributors, and importers of various beverage products.

Corporate Food & Beverage Operations: Restaurant, Resort, and Hotel Chains

This track of concentration focuses on the corporate, multi-unit food service industry. Career paths include food and beverage management in hotel and resort companies, multi-unit or regional management in corporate food service organizations, and the management of chain restaurant corporations.

Information Systems Management

This track of the concentration would assist leaders in any industry in improving their own efficiency and that of their companies by properly leveraging modeling, spreadsheet, programming, and database tools. Career paths include consulting, finance, revenue management, operations, marketing, and data analysis.

Revenue Management

This track of the concentration focuses on helping hospitality firms more profitably manage their capacity. Careers include revenue manager, front office manager, reservations manager, and consultant.

Services Marketing Management

This concentration focuses on how to get and keep profitable customers. It is appropriate for anyone planning a career in consulting, distribution, sales, brand management, marketing communications, and/or marketing research/consumer insight.

Specialty Operations: Clubs, Casinos, Catering, and Spas

This concentration focuses on the operation of specialty businesses such as bars, casinos, catering, night clubs, and spas.  Courses completed will help students gain an insight into these specialty operations, culture best practices to be successful, while also avoiding common mistakes in this industry area.