HADM 4460: Hospitality Pricing and Analysis

Fall. 3 credits. Letter grades only.

Prerequisite: HADM 1410 and HADM 2430, others by permission of instructor. Elective.

Faculty teaching this course:

The development and application of pricing strategies in the hospitality industry are presented. Marketing, economic, and financial-pricing principles are applied in the context of the hospitality industry. Students are exposed to both theory and the practical application of pricing tools and analytical processes. Major trends and issues in hospitality pricing are examined and discussed, including the emerging role of channel management and group pricing. Readings, lecturers, discussions, cases, exercises, and presentations by industry experts are used to acquaint the student with the complexity and the methods of executing strategic and tactical hospitality pricing actions.