HADM 4144: Opportunity Recognition and Ideation

Fall, spring (weeks 8-14). 2 credits. Letter grades only.

Co-meets with HADM 6144. Elective. Enrollment limited to juniors and seniors.  Graduate students must enroll in HADM 6144. A "W" will be issued for students dropping the class after week two.

Faculty teaching this course:

Opportunity recognition is the very basis from which entrepreneurship and entrepreneurial activity begins.  Research shows that opportunity recognition is a learned behavior and as such this course will also seek to provide students with a better understanding of opportunity recognition through an exploration of the skills, tools, and mindset to generate new business ideas.  Heavy emphasis on market validation and value proposition design throughout the course.