HADM 2410: Marketing Principles

Fall. 3 credits. Letter grades only.

Limited to Non Hotel Students

Faculty teaching this course:

  • Yiwei Li - Fall 2018
  • Heather Linton - Fall 2018

This is a foundational marketing course that includes the study of concepts, activities, and decisions related to the exchange process, managing the marketing mix, and development of marketing strategy in for-profit and not-for-profit organizations. Students learn about basic principles of marketing management, with a special focus on the service industry. Emphasis is placed upon how the concepts and ideas might be applied to various marketing decision-making situations.