HADM 2410: Marketing Principles
Fall. 3 credits. Letter grades only.
Limited to Non Hotel Students
Faculty teaching this course:
- Yiwei Li - Fall 2018
- Heather Linton - Fall 2018
This is a foundational marketing course that includes the study of concepts, activities, and decisions related to the exchange process, managing the marketing mix, and development of marketing strategy in for-profit and not-for-profit organizations. Students learn about basic principles of marketing management, with a special focus on the service industry. Emphasis is placed upon how the concepts and ideas might be applied to various marketing decision-making situations.