Course Detail

Fall. 3 credits. Letter grades only.

Enrollment limited to: non-SHA students. Not open to freshmen or graduate students.
Limited to Non Hotel Students

Faculty teaching this course:

This is a foundational marketing course that includes the study of concepts, activities, and decisions related to the exchange process, managing the marketing mix, and development of marketing strategy in for-profit and not-for-profit organizations. Students learn about basic principles of marketing management, with a special focus on the service industry. Emphasis is placed upon how the concepts and ideas might be applied to various marketing decision-making situations.