Fall, spring. 3 credits. Letter grades only.
Enrollment limited to: SHA students. Freshmen may not enroll. Required.
Limited to Hotel Students
Faculty teaching this course:
Students develop an understanding of marketing management: the process through which organizations analyze, plan, implement, and control programs to develop and maintain beneficial exchanges with target buyers. Students learn about marketing management through a mix of readings, lectures, class discussions, individual and group exercises, industry guest speakers, and exams. A key element of the course involves students working to create a marketing plan.