Control of Hotel Real Estate

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Course Description PDF

Course Focus

In most hotels, the physical ownership of the property is separated from the control and management of the hotel. Determining who manages the hotel on a day-to-day basis and whether or not the hotel should affiliate with a brand can make or break your property. Based on his many years of academic and real-world experience, Professor deRoos provides you with the tools and knowledge you need to navigate the options and make sound decisions for your hotel investment.

In this course, you will examine the most prevalent ownership structures in the industry and determine how these structures impact costs, benefits, and risk for both the owner and the hotel company. To evaluate decisions about affiliating with a brand, you will use an Excel-based tool to calculate the costs and benefits of converting an independent hotel to a franchise. Finally, you will examine the most commonly used control mechanism in the industry, the Hotel Management Agreement.

Who Should Take this Course?

This course is designed for managers and professionals with financial or operational responsibility of hotel real estate, investments, financing, or asset management including asset managers, and portfolio managers; professionals working for or aspiring to work for real estate funds, REITs, real estate developers, real estate advisory firms, and others affiliated with the creation and use of real estate as a financial asset, focused on hotel real estate investment projects.

Key Benefits

Participants who complete this course will be able to...

  • List factors that influence decisions about who controls the daily operations of hotels and explain why these factors are influential

  • Examine the key attributes of contemporary hotel leases and their applicability in different international settings

  • Evaluate the financial costs and benefits of a proposed franchise agreement

  • Evaluate letters of intent for new management agreements

  • Analyze management agreements from the perspectives of owners and operators

Topics Include

Module 1 - Control of Hospitality Assets

  1. Who Controls the Operations?
  2. Choosing the Operator and Type of Branding
  3. Leasing

Module 2 - Negotiating Contemporary Hotel Franchise Agreements

  1. Evaluating Franchise Affiliation
  2. Franchises in the Future

Module 3 - Negotiating Contemporary Management Contracts

  1. Owner-Manager Relationships
  2. Negotiating the Contract--The Provisions of the Term Sheet
  3. Case Study--Crafting an Advantageous Management Agreement

Faculty

Course Cost US$769
Hours to Complete Course: 6
CEUS earned 0.6
This course is part of one or more online certificates:

Please choose from the following course start dates:

28 February 2018
14 March 2018
28 March 2018
25 April 2018
09 May 2018
23 May 2018
20 June 2018
04 July 2018
18 July 2018
15 August 2018
29 August 2018
12 September 2018
10 October 2018
24 October 2018
07 November 2018
05 December 2018
19 December 2018
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