Non-Traditional Applications of Hotel Revenue Management

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Course Description PDF

Course Focus

Revenue management can be applied to any hospitality industry with relatively fixed capacity, time-variable demand, and perishable inventory. This course teaches how to apply revenue management concepts and practices to hospitality-related industries such as restaurants, meeting spaces, spas, and golf facilities.

In this course, participants will learn a step-by-step process to develop, implement, and monitor a revenue management strategy to maximize top-line revenue for their operation.

Who Should Take this Course?

This course is designed for hospitality managers, general managers, revenue managers, and other hospitality professionals responsible for the financial performance of their organization.

Key Benefits

Participants who complete this course will be able to...

  • Refine the practice of revenue management to include other aspects of the hotel industry
  • Extend the practice of revenue management to other industries
  • Lead a revenue management effort, from gathering baseline data to monitoring results post-implementation

Topics Include

Module 1 - Total Revenue Management

  1. The Revenue Management Approach
  2. The Four Quadrants
  3. The Five Steps

Module 2 -Refining Revenue Management

  1. Refinements to Current Practices
  2. Refining Strategic Levers

Module 3 - Extending Revenue Management

  1. Extending Revenue Management to Restaurants

Module 4 - Analyzing a Revenue Management Baseline

  1. Analyzing a Revenue Management Baseline

Module 5 - Building Revenue Management Strategies

  1. Building Revenue Management Strategies

Module 6 - A Case for Revenue Management

  1. Extending Revenue Management to a Convention Center
  2. Understanding the Causes and Developing Strategies at Raffles
  3. Implementing and Monitoring at Raffles

Faculty

Course Cost US$769
Hours to Complete Course: 6
CEUS earned 0.6
This course is part of one or more online certificates:

Please choose from the following course start dates:

10 October 2018
07 November 2018
05 December 2018
02 January 2019
16 January 2019
30 January 2019
13 February 2019
27 February 2019
13 March 2019
27 March 2019
10 April 2019
24 April 2019
08 May 2019
22 May 2019
05 June 2019
19 June 2019
03 July 2019
17 July 2019
31 July 2019
14 August 2019
28 August 2019
11 September 2019
25 September 2019
09 October 2019
23 October 2019
06 November 2019
20 November 2019
04 December 2019
18 December 2019
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