Introduction to Hotel Revenue Management

Sample Screenshot

empty cart Shopping Cart

Your shopping cart is empty.

Course Description PDF

Course Focus

An introduction to revenue management as a systematic process designed to increase revenue by leveraging tools designed to manage length-of-stay and apply effective pricing strategies.

Implementing a revenue management strategy can be one of the most important revenue-generating initiatives available to a hotel, significantly increasing room revenue and profits. This course provides an overview of revenue management applications to the hotel industry designed to inspire a strategic shift to managing revenue per available room (RevPAR).

Revenue management is a systematic process designed to increase revenue by selling the right room to the right person at the right time for the right price. In addition to evaluating different pricing models and applying duration-management strategies, this course provides a foundation for more advanced revenue management courses in forecasting, group management and overbooking, pricing strategy, and application of revenue management techniques to other hospitality-related industries including spas and athletic facilities.

Who Should Take this Course?

This course is designed for hospitality managers, general managers, revenue managers, and other hospitality professionals responsible for the financial performance of their organization.

Key Benefits

Participants who complete this course will be able to...

  • Describe hotel revenue management and its benefits to the organization
  • Discuss the strategic levers of hotel revenue management and how they can be manipulated to increase revenue
  • Describe hotel revenue management in terms of its component parts and critical considerations
  • Recommend non-traditional ways in which revenue management techniques can be applied to increase revenue in the hospitality industry

Topics Include

Module 1 - What is Hotel Revenue Management

  1. An Overview of Hotel Revenue Management
  2. Necessary Conditions for Revenue Management

Module 2 - Measuring Success with RevPAR

  1. RevPAR-Measuring Revenue
  2. Calculate RevPAR

Module 3 - Managing Duration

  1. Reducing Duration Uncertainty
  2. Tips for Managing Duration

Module 4 - Controlling Price

  1. Variable Pricing
  2. Best Available Rate
  3. Leverage Price

Module 5 - Implementing Revenue Management

  1. Component Parts of Implementation

Module 6 - Revenue Management Everywhere

  1. Managing Revenue in Other Industries

Faculty

Course Cost US$769
Hours to Complete Course: 6
CEUS earned 0.6
This course is part of one or more online certificates:

Please choose from the following course start dates:

24 October 2018
07 November 2018
21 November 2018
05 December 2018
19 December 2018
02 January 2019
16 January 2019
30 January 2019
13 February 2019
27 February 2019
13 March 2019
27 March 2019
10 April 2019
24 April 2019
08 May 2019
22 May 2019
05 June 2019
19 June 2019
03 July 2019
17 July 2019
31 July 2019
14 August 2019
28 August 2019
11 September 2019
25 September 2019
09 October 2019
23 October 2019
06 November 2019
20 November 2019
04 December 2019
18 December 2019
Powered by eCornell Logo
phone chat