IDeaS Cornell Scholarship

The School of Hotel Administration, in conjunction with the IDeaS company, is proud to offer the IDeaS Cornell Revenue Management Scholarship Program. Since 2009, this first-of-its-kind program offers hospitality professionals around the world the opportunity to earn online certificates developed by senior Cornell faculty leaders—all tuition paid.

Each award includes paid registration to one of these online certificate programs:

Certificate in Advanced Hospitality Revenue Management: Pricing and Demand Strategies

Designed for the more experienced revenue professional, this program covers the most advanced approaches to strategic pricing, decision-making, inventory control, and demand manipulation, all with a focus on improving overall enterprise performance.

Certificate requires the successful completion of the following five courses:

Application: Advanced Hospitality Revenue Management Scholarship Application

Certificate in Data Analytics 360

Designed to expand your analytical capabilities and take your strategic decision making to the next level. These courses will delve into more advanced techniques in prescriptive analytics including optimization and modeling.

Certificate requires the successful completion of the following five courses:

Application: Data Analytics 360 Scholarship Application

Certificate in Hotel Revenue Management

This five-course certificate developed by Dr. Sheryl Kimes, renowned revenue management expert and faculty member at Cornell University’s School of Hotel Administration, provides a holistic view of the application of revenue management concepts and practices to the hospitality industry.

Certificate requires the successful completion of the following five courses:

Application: Hotel Revenue Management Scholarship Application

Applicant Eligibility

  1. Applicant must be employed in a full time position in the hospitality industry.
  2. Applicant’s employer must be engaged in the activity of providing lodging services; which include (but are not limited to) hotels, motels, clubs, resorts, casinos, and theme parks.
  3. Applicant must submit a completed application electronically or via mail, see application links above, by March 15, 2020.
  4. Applicants for the Certificate in Data Analytics 360 must be directly responsible for the data analysis function within one of the following departments: revenue management/optimization, distribution, or strategy.

Congratulations to the following 2019 IDeaS Cornell Scholarship winners:

Certificate in Advanced Hospitality Revenue Management: Pricing and Demand Strategies

  • Kevine Otieno, Inventory Manager/Assistant Revenue Manager, Aloft Abu Dhabi, United Arab Emirates
  • Junius De Silva, Director of Revenue, The Sebel Melbourne Docklands & Residencies, Australia

“Winning this IDeaS-sponsored, prestigious scholarship through Cornell University will further amplify my efforts in curating a revenue culture within our hotels as we shift from traditional revenue management toward strategic revenue management. This scholarship will enable me to create awareness, share knowledge and inspire the future revenue leaders of our industry.”      Junius De Silva

Certificate in Data Analytics 360

  • Blanca Maria Torres, Revenue Analyst, Casa Andina Hotels, Peru
  • Renata Makarova, Head of Revenue Management, Halldis Spa, Italy

Certificate in Hotel Revenue Management

  • Eric Marichal, Revenue Manager, Witham Family Hotels, United States of America
  • Jana Vystupova, Revenue Optimization Manager, Bohemian Hostels & Hotels, Czech Republic

“I’m excited to study at the renowned Cornell University. Having learned revenue management mostly on the job so far, this IDeaS scholarship provides a fantastic opportunity for me to deepen, structure and enhance my knowledge to be on top of my game. In this complex and critical field, the competitive advantage comes from a combination of analyst skills, knowledge and strategic use of data and tools.” Jana Vystupova

About the School of Hotel Administration

The School of Hotel Administration is shaping the global knowledge base for hospitality management through leadership in education, research, and industry advancement. The school provides management instruction in the full range of hospitality disciplines, educating the next generation of leaders in the world’s largest industry. Founded in 1922 as the nation’s first collegiate course of study in hospitality management, the School of Hotel Administration is recognized as the world leader in its field. For more information, visit

About IDeaS

IDeaS, a SAS company, is the world’s leading provider of revenue management software and services. With 30 years of expertise, IDeaS drives better revenue for more than 10,000 clients in 124 countries. Combining industry knowledge with innovative, data-analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated decisions they can trust. Results delivered. Revenue transformed. Discover greater profitability at


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