Hotel Asset Management
Increasingly, hotels are owned by firms who see their hotels as part of an investment portfolio. These financial owners have motivations that are different from the traditional hotelier. Asset management is a new reality in hotel management, with owners and their asset managers becoming increasingly active in directing their investments through the asset management process. To be successful, you need to understand the orientation, skill sets, and objectives of financial owners and be able to work with their asset managers to achieve the owner’s goals.
Gain a practical and theoretical overview of the topic.
Introduction to contemporary asset management practice and the motivations of financial owners.
Overview of the owner’s strategic planning process for an individual asset.
Through a case study, learn the wide range of solutions that are possible in a given situation.
- Overview of Hotel Asset Management foundations
- Why real estate and hotels are part of a modern investment portfolio
- How a financial owner decides whether to invest in a hotel
- Property level strategic asset planning – theory and practice