Certification in Corporate Entrepreneurship and Innovation

Corporate entrepreneurship is the practice of employing entrepreneurial skills and approaches within an organization. Established hospitality firms are under unyielding pressure to discover new ways to grow. For many firms, efficiency improvement, mergers and acquisitions, and even incremental innovation have failed to meet the strategic need. To achieve and sustain a true competitive advantage in today’s global business environment, organizations must be faster, more creative, nimble, flexible, and innovative. Resource availability may be limited or non-existent to support innovations and initiatives. In other words, organizations must be more entrepreneurial and innovative.

The need for corporate entrepreneurship is painfully clear. How to do it is often poorly understood and managed, and inherently resisted. This certification will address the challenges of making an established organization entrepreneurial and will help you prepare for various roles related to entrepreneurial efforts within an existing hospitality firm.

Participants who earn this Certification will have a clear understanding of best practices used to create, launch, and manage entrepreneurial initiatives within an organization. Participants will also gain a working knowledge of cutting edge tools to be used in the pursuit of new opportunities.

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