Beer Sales and Training

Male hand pulling down on beer tap and pouring a dark beer into glass.

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Course Focus

In any industry, even the most innovative product cannot sell itself. Training and education is essential to positively impact sales. This course will give you the tools needed to train your staff on your beer program, so they can educate your customers. This includes educating non-beer drinkers that there is a beer for everyone and pairing beer with food for even greater guest experience. 

Topics Include

  • Educate a customer with knowledge that allows them to select a beer that fits their tastes
  • Sell beer to the non-beer or casual drinker
  • Conduct quality analysis (QA) of common beer faults 
  • Identify the importance of proper pouring  
  • Pair beer with food to enhance your guest experience  


Course Cost US$769
Hours to Complete Course: 10.0
CEUS earned 1.0
This course is part of one or more online certificates:

Please choose from the following course start dates:
Course Start Dates Add course to cart button
October 7, 2020 Add to Cart
December 2, 2020 Add to Cart
January 27, 2021 Add to Cart
March 24, 2021 Add to Cart
May 19, 2021 Add to Cart
July 14, 2021 Add to Cart
September 8, 2021 Add to Cart
November 3, 2021 Add to Cart
December 29, 2021 Add to Cart