Brand Measurement

People gathered around wood table with lap taps, notepads, sketches

empty cart Shopping Cart

Your shopping cart is empty.

Course Focus

In this course, you will determine which data sources and types of data are needed to assess your brand’s performance against your brand’s objectives and determine where adjustments are needed. You will practice identifying trends and analyzing the potential effect of these trends on the brand. You will use these insights to identify options to adjust your brand plan to help your brand attain its objectives. 

By the end of this course, you will be able to confidently analyze and assess the health and progress of your brand strategies. 

Who Should Take this Course?

This course is appropriate for marketers, brand managers, communications professionals, business leaders and executives, PR professionals, and entrepreneurs.

Key Benefits

Participants who complete this course will be able to...

  • Identify and analyze relevant information to help assess the performance of a brand
  • Identify trends in data and potential implications for the brand
  • Recommend actions to address brand implications identified through data analysis that will position the brand for long-term success

Faculty

Course Cost US$769
Hours to Complete Course: 10.0
CEUS earned 1.0
This course is part of one or more online certificates:

Please choose from the following course start dates:
Course Start Dates Add course to cart button
October 21, 2020 Add to Cart
December 2, 2020 Add to Cart
January 13, 2021 Add to Cart
February 24, 2021 Add to Cart
April 7, 2021 Add to Cart
May 19, 2021 Add to Cart
June 30, 2021 Add to Cart
August 11, 2021 Add to Cart
September 22, 2021 Add to Cart
November 3, 2021 Add to Cart
December 15, 2021 Add to Cart