Brand Planning

People gathered around wood table with lap taps, notepads, sketches

empty cart Shopping Cart

Your shopping cart is empty.

Course Focus

Brand planning is the process of devising the specific actions needed to enable the brand to attain brand performance goals. The process of developing the brand plan helps to identify opportunities to grow and create value for your brand. In this course, you will refine your ability to create a brand plan by investigating each step of the process and developing a plan for an existing brand of your choice. You will start by completing a situation analysis for your chosen brand. You will then draw conclusions from the analysis and determine objectives and strategies for the brand. Finally, you will develop an executional roadmap to deliver on at least one of your identified strategic directions for your brand.

Who Should Take this Course?

This course is appropriate for marketers, brand managers, communications professionals, business leaders and executives, PR professionals, and entrepreneurs.

Key Benefits

Participants who complete this course will be able to...

  • Complete a situation analysis, which includes obtaining deep brand knowledge with the aid of a brand assessment tool
  • Identify key issues, strategic implications, and opportunities from the situation analysis results
  • Develop a strategic plan for the direction of your brand


Course Cost US$769
Hours to Complete Course: 10.0
CEUS earned 1.0
This course is part of one or more online certificates:

Please choose from the following course start dates:
Course Start Dates Add course to cart button
November 4, 2020 Add to Cart
December 16, 2020 Add to Cart
January 27, 2021 Add to Cart
March 10, 2021 Add to Cart
April 21, 2021 Add to Cart
June 2, 2021 Add to Cart
July 14, 2021 Add to Cart
August 25, 2021 Add to Cart
October 6, 2021 Add to Cart
November 17, 2021 Add to Cart
December 29, 2021 Add to Cart