Brand Positioning

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Course Focus

In this course, you will assess the market to identify opportunities for a brand, determine a strategy to best position the brand, and draft a strategy to achieve the brand’s goals. You will then apply this information to a brand of your choice. You will start analyzing the competitive space by identifying the brand attributes most important to your end users. You will use this customer focused analysis to create a positioning map that includes competitive brands. You will then create an opportunity space strategy and a brand positioning strategy to penetrate the market. 

By the end of this course, you will optimize a brand’s position in its brandscape by completing a brand positioning mapping. 

Who Should Take this Course?

This course is appropriate for marketers, brand managers, communications professionals, business leaders and executives, PR professionals, and entrepreneurs.

Key Benefits

Participants who complete this course will be able to...

  • Identify the brand attributes most important to the target market through consumer analysis
  • Create a brand positioning map by aggregating the most important brand attributes 
  • Assess the brandscape results to identify and evaluate opportunity spaces 
  • Develop a brand positioning strategy to capitalize on opportunity space

Faculty

Course Cost US$769
Hours to Complete Course: 10.0
CEUS earned 1.0
This course is part of one or more online certificates:

Please choose from the following course start dates:
Course Start Dates Add course to cart button
October 21, 2020 Add to Cart
December 2, 2020 Add to Cart
January 13, 2021 Add to Cart
February 24, 2021 Add to Cart
April 7, 2021 Add to Cart
May 19, 2021 Add to Cart
June 30, 2021 Add to Cart
August 11, 2021 Add to Cart
September 22, 2021 Add to Cart
November 3, 2021 Add to Cart
December 15, 2021 Add to Cart