Why your upscale restaurant server still takes your order by hand, even though technology abounds

Server carrying plates at a fine-dining restaurant

McDonald's is swiftly installing order kiosks. Panera Bread is delivering food, even to customers who order it from their tables. Applebee's and Chili's restaurants have tens of thousands of tablets, so guests can place orders electronically.

However, there's one place where it's unlikely your order will be taken by a device: fine dining restaurants.

Whenever you eat anyplace more expensive than a fast casual restaurant, waiters and waitresses routinely jot down your order on a piece of paper, or commit it to memory.

They may then enter it at an electronic keypad to send it to the kitchen, but by then, you're back to conversing with colleagues or looking at your own mobile phone.

The reason for sticking to tradition is simple, says Alex Susskind, associate professor of food and beverage management. Expensive restaurants see the connection between server and diner as a personal one. Introducing a mobile device into that relationship would break an important bond.

Read the rest of the article in Forbes

More Spotlights

CIHLER roundtable on Trump Administration

CIHLER roundtable anticipates changes to labor and employment relations under Trump administration

Prominent lawyers, professors, corporate managers, and union leaders gathered for a CIHLER roundtable on April 24 to discuss the direction of hospitality, labor, and employment relations under the Trump administration.

Read more »
Wine Barrels

Statler Hotel's Taverna Banfi donates to earthquake relief effort

Statler Hotel's Taverna Banfi donates to earthquake relief effort

Read more »
Reflection and transparency in office-building windows

New commercial real estate certificate launches

The Hotel School—powered by eCornell—announces a new online certificate that prepares real estate professionals to successfully develop and manage real estate assets.

Read more »
Lee Pillsbury

The Pillsbury Institute Celebrates Ten Years

The Pillsbury Institute Celebrates Ten Years

Read more »
GMP

Experience the General Managers Program at Cornell's School of Hotel Administration

Get a glimpse of the General Manager's Program (GMP) from the eyes of your participant peers and renowned Cornell faculty.

Read more »
Sheryl Kimes

Sheryl Kimes receives HSMAI Vanguard Award for Lifetime Achievement in Revenue Management

Sheryl Kimes, professor of services operations management, has been named the recipient of the Vanguard Lifetime Achievement Award from the Hotel Sales and Marketing Association International (HSMAI).

Read more »