Why your upscale restaurant server still takes your order by hand, even though technology abounds

Server carrying plates at a fine-dining restaurant

McDonald's is swiftly installing order kiosks. Panera Bread is delivering food, even to customers who order it from their tables. Applebee's and Chili's restaurants have tens of thousands of tablets, so guests can place orders electronically.

However, there's one place where it's unlikely your order will be taken by a device: fine dining restaurants.

Whenever you eat anyplace more expensive than a fast casual restaurant, waiters and waitresses routinely jot down your order on a piece of paper, or commit it to memory.

They may then enter it at an electronic keypad to send it to the kitchen, but by then, you're back to conversing with colleagues or looking at your own mobile phone.

The reason for sticking to tradition is simple, says Alex Susskind, associate professor of food and beverage management. Expensive restaurants see the connection between server and diner as a personal one. Introducing a mobile device into that relationship would break an important bond.

Read the rest of the article in Forbes

More Spotlights

Statler Hotel Cornell

Online Certificate in Hospitality Management

Enroll now to develop and expand your knowledge of the many facets of hospitality management.

Read more »
EinR

Sign up now to meet with one of our Entrepreneurs in Residence

Check out our fall line up and sign up to meet with an entrepreneur!

Read more »
2016 presentation

9th Annual Cornell International Real Estate Case Competition

This annual invitation-only event tasks student teams with analyzing an actual commercial real estate transaction.

Read more »
Team YNot Bike being honored as winners of the 2018 Hospitality Business Plan Competition

Hospitality Business Plan Competition

The Hospitality Business Plan Competition provides an experiential learning opportunity to rising entrepreneurs looking to make their mark on the hospitality industry. This year's finals will take place Saturday, March 17.

Read more »