NEW Online Certificates in Data Analytics and Customer-Driven Marketing from the Hotel School and eCornell

online learning data marketing

The Hotel School—powered by eCornell—introduces two new online certificates to its growing portfolio for hospitality industry professionals.

The Cornell School of Hotel Administration, in collaboration with eCornell, is proud to announce the launch of two new online certificates to augment its industry-renowned catalog of executive education offerings in hospitality management and business acumen:

Certificate in Data Analytics

Authored by Hotel School professor Chris Anderson, and featuring three online courses, this certificate program exposes you to statistical and scientific methods for data analysis through hands-on exercises, and boasts high-quality video tutorials, preparing you to make sound, evidence-based decisions that drive business performance.

dataParticipants who successfully complete all three courses in this certificate series will receive a Certificate in Data Analytics from Cornell University. Participants will also receive 3.0 Professional Continuing Education Units (CEUs).



Certificate in Customer-Driven Marketing

This six-course online certificate equips you to create a winning marketing strategy that allows you to optimize your high-level brand approach and fine-tune your marketing and communications efforts while enhancing customer engagement, increasing your knowledge of critical analytics, and creating effective pricing and distribution strategies. Authored by Hotel School professor Rob Kwortnik, completion of this program positions you and your organization for marketing success.

services marketingParticipants who successfully complete all six courses in this certificate series will receive a Certificate in Customer-Driven Marketing from Cornell University. Participants will also receive 3.6 Professional Continuing Education Units (CEUs).


Enroll / Learn More

More Spotlights

Pepper the robot hugs a student

Students jump-start hospitality innovation with Pepper the robot

In a competition sponsored by the Leland C. and Mary M. Pillsbury Institute for Hospitality Entrepreneurship, nine teams had five minutes each to present their innovative ideas for how to make the best use of Pepper, an interactive child-size humanoid robot, in the hospitality industry

Read more »
Real Estate Online Cert

Hotel Real Estate - Updated Online Certificate

An updated online-certificate series provides tools for valuing hotel real estate investments and management contracts.

Read more »
Robert Schnitz

Featured Advisory Board Member: Robert Schnitz

Robert Schnitz is senior vice president and associate general counsel overseeing legal support for global operations of Hyatt Hotels and Resorts...

Read more »
HLDP Fellows visit Coors Field in Denver, CO

Four Seasons Hotels and Resorts signs on to sponsor HLDP

Four Seasons Hotels and Resorts Signs on to Sponsor HLDP

Read more »
Edgard Sanchez

Featured EBV Alumnus: Edgard Sanchez

Edgard Sanchez was working a secure warehouse job. A veteran of the U.S. military having transitioned back to civilian life, he could easily have stayed where he was, comfortable in the day-to-day routine of earning a steady paycheck for an honest day’s work. But he knew there was something more for him...

Read more »

Customized Online Programs from Cornell

Discover how Four Seasons Hotels & Resorts worked with Cornell to design and deliver a customized online learning program for its global Directors of Finance. Make it happen for your organization!

Read more »