NEW Online Certificates in Data Analytics and Customer-Driven Marketing from the Hotel School and eCornell

online learning data marketing

The Hotel School—powered by eCornell—introduces two new online certificates to its growing portfolio for hospitality industry professionals.

The Cornell School of Hotel Administration, in collaboration with eCornell, is proud to announce the launch of two new online certificates to augment its industry-renowned catalog of executive education offerings in hospitality management and business acumen:

Certificate in Data Analytics

Authored by Hotel School professor Chris Anderson, and featuring three online courses, this certificate program exposes you to statistical and scientific methods for data analysis through hands-on exercises, and boasts high-quality video tutorials, preparing you to make sound, evidence-based decisions that drive business performance.

dataParticipants who successfully complete all three courses in this certificate series will receive a Certificate in Data Analytics from Cornell University. Participants will also receive 3.0 Professional Continuing Education Units (CEUs).



Certificate in Customer-Driven Marketing

This six-course online certificate equips you to create a winning marketing strategy that allows you to optimize your high-level brand approach and fine-tune your marketing and communications efforts while enhancing customer engagement, increasing your knowledge of critical analytics, and creating effective pricing and distribution strategies. Authored by Hotel School professor Rob Kwortnik, completion of this program positions you and your organization for marketing success.

services marketingParticipants who successfully complete all six courses in this certificate series will receive a Certificate in Customer-Driven Marketing from Cornell University. Participants will also receive 3.6 Professional Continuing Education Units (CEUs).


Enroll / Learn More

More Spotlights

Networking social

Students! Here's your chance to build your network.

The Pillsbury Institute offers two types of networking events where students can engage with senior industry leaders, innovators, and entrepreneurs..

Read more »
Team YNot Bike being honored as winners of the 2018 Hospitality Business Plan Competition

Hospitality Business Plan Competition

The Hospitality Business Plan Competition provides an experiential learning opportunity to rising entrepreneurs looking to make their mark on the hospitality industry. This year's finals will take place Saturday, March 17.

Read more »
Edgard Sanchez

Featured EBV Alumnus: Edgard Sanchez

Edgard Sanchez was working a secure warehouse job. A veteran of the U.S. military having transitioned back to civilian life, he could easily have stayed where he was, comfortable in the day-to-day routine of earning a steady paycheck for an honest day’s work. But he knew there was something more for him...

Read more »
HR in Hospitality reception

HR in Hospitality Conference advances Cornell students' education

For fourteen Cornell University students, their trip to attend the annual HR in Hospitality Conference and Expo in Las Vegas was a capstone for their hospitality and labor-related education.

Read more »
BPC 2017

Food preservation team wins hospitality business contest

Five student teams competed for the chance to win $25,000 March 18 as part of Hotel Ezra Cornell’s seventh annual Hospitality Business Plan Competition.

Read more »

CIHLER Director David Sherwyn Offers Tips to Employers

CIHLER Director David Sherwyn offers tips to employers based on the 7th circuit decision on mandatory arbitration policies.

Read more »