Cornell Study Finds Travelers Want More Mobile Options
Hotel guests, particularly young travelers, are ready to do much more with their smartphones than is currently possible, according to a survey of 754 travelers, notably checking in and out of a hotel. About two-thirds of the survey respondents had downloaded at least one travel-related mobile app, but half of those apps were later deleted. Moreover, respondents still preferred to use their PC for planning and booking purposes before the trip. Further analysis indicates that travelers would prefer a general (multiple-firm) travel app to those limited to just one company. Privacy remains a great concern among most of the respondents, and they particularly dislike the idea of apps that include automatic geolocation. However, many travelers, particularly women and young travelers, are willing to share personal information on a limited basis in exchange for special services or offers. Read the report.
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