Professor Kathy LaTour receives Journal of Advertising award
Kathy LaTour, associate professor of services marketing, co-authored the article chosen for the Journal of Advertising "best article of the year" 2014 award. The award recipient—determined by vote of the publication's editorial review board—was announced at the annual American Academy of Advertising (AAA) conference on March 29 in Chicago.
The article, titled "Fuzzy Trace Theory and 'Smart' False Memories: Implications for Advertising," was co-authored with:
- Charles Brainerd, professor and chair of the Department of Human Development in the College of Human Ecology at Cornell University.
- Mike LaTour, professor of marketing at the School of Business at Ithaca College, and a visiting professor of services marketing at the School of Hotel Administration when the article was written.
The Journal of Advertising is AAA's flagship journal and is considered the top specialty journal in advertising, with a very low acceptance rate of about 9%. The article was among 30 published in 2014.
The Pillsbury Institute offers two types of networking events where students can engage with senior industry leaders, innovators, and entrepreneurs..Read more »
Edgard Sanchez was working a secure warehouse job. A veteran of the U.S. military having transitioned back to civilian life, he could easily have stayed where he was, comfortable in the day-to-day routine of earning a steady paycheck for an honest day’s work. But he knew there was something more for him...Read more »
More than two dozen industry leaders met in Ithaca, NY, in April 2018 for the Really Big Idea Sketchpad Approach to the Technology Hospitality Entrepreneurship Roundtable.Read more »
We are pleased to announce the Cornell ICSC International Retail Real Estate Competition 2017, hosted jointly with the Center for Real Estate and Finance, to be held May 21 in Las Vegas, NV, during RECon.Read more »
As a Cornell alumnus/alumna or friend, you save $125.00 with Promo Code CIHLER on the only conference on how to use your HR strategy to drive organization-wide success.Read more »