Professor Kathy LaTour receives Journal of Advertising award

Kathy LaTour, associate professor of services marketing, co-authored the article chosen for the Journal of Advertising "best article of the year" 2014 award. The award recipient—determined by vote of the publication's editorial review board—was announced at the annual American Academy of Advertising (AAA) conference on March 29 in Chicago.

The article, titled "Fuzzy Trace Theory and 'Smart' False Memories: Implications for Advertising," was co-authored with:

The article was published in volume 43, issue 1 of the journal, which is available at The journal's homepage is

The Journal of Advertising is AAA's flagship journal and is considered the top specialty journal in advertising, with a very low acceptance rate of about 9%. The article was among 30 published in 2014.

Read the press release.

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