Professor Kathy LaTour receives Journal of Advertising award
Kathy LaTour, associate professor of services marketing, co-authored the article chosen for the Journal of Advertising "best article of the year" 2014 award. The award recipient—determined by vote of the publication's editorial review board—was announced at the annual American Academy of Advertising (AAA) conference on March 29 in Chicago.
The article, titled "Fuzzy Trace Theory and 'Smart' False Memories: Implications for Advertising," was co-authored with:
- Charles Brainerd, professor and chair of the Department of Human Development in the College of Human Ecology at Cornell University.
- Mike LaTour, professor of marketing at the School of Business at Ithaca College, and a visiting professor of services marketing at the School of Hotel Administration when the article was written.
The Journal of Advertising is AAA's flagship journal and is considered the top specialty journal in advertising, with a very low acceptance rate of about 9%. The article was among 30 published in 2014.
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