Online New Media Courses
Today's hospitality professionals are experiencing the challenge of effectively managing and marketing their brand across multiple distribution channels such as online travel agencies, social media, mobile devices, and search engines. To help managers meet this challenge, the Cornell School of Hotel Administration (SHA) is pleased to offer two new online courses focusing on new-media marketing and revenue-generating skills for hospitality professionals.
New Online Course Offerings
Marketing the Hospitality Brand through New Media: Social, Mobile & Search enables you to build your own scalable marketing plan based on industry best practices and time-tested frameworks for profitability.
Hospitality Customer Engagement through New Media Marketing focuses on the emerging and evolving area of digital marketing and reputation management using established principles of brand management, marketing communications, and demand management.
SHA is also excited to present a new online certificate: New Media Marketing for Hospitality Professionals. In the current fast-paced environment, your marketing plan must incorporate new media to reach customers across multiple segments and channels. This five-course certificate includes the new media courses as well as courses in marketing, pricing strategy, and search engines and online selling.
Visit the certificate description page for more information or to enroll.
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