Register for FREE Online Cornell Course

no image

Assessing your personal values is an important part of crafting your personal brand.

Being able to clearly explain your brand story enables you to articulate the value you bring to current or potential employers, colleagues, or investor. In this course, you focus on your professional brand, which means examining your values, your strengths, and the type of work you're most passionate about doing.

Professor Kate Walsh of the Cornell University School of Hotel Administration has partnered with eCornell to develop and deliver a free online course titled Career Planning: Craft Your Personal Brand, which will help professionals in every industry gain valuable insights about themselves and the brands they are creating.

"Brand is a critical signal of a professional's expertise and talents. Creating a strategy for making one's professional imprint, and reflecting the strategy in a brand pitch, is part of SHA's world-class curriculum," said Walsh.

The course includes:

  • A straightforward, four-part strategy for creating a compelling brand story
  • A course activity: create your brand story and share feedback with peers
  • Three learning activities to enhance your understanding of what a compelling brand story looks like
  • An evaluation form to download and share with reviewers

Enroll Now For Free!

More Spotlights

service excellence

Service Excellence Online Training

Cornell University Launches New Service Excellence On-Demand Training for groups and organizations.

Read more »
online-certificate-financial-management

Online Certificate in Financial Management

Learn to analyze and communicate in the language of finance by demystifying financial terminology, assumptions, and concepts.

Read more »
Support EBV

Support EBV

You can become part of this important effort to support our country’s veterans and to improve the nation’s business climate.

Read more »
HR in Hospitality reception

HR in Hospitality Conference advances Cornell students' education

For fourteen Cornell University students, their trip to attend the annual HR in Hospitality Conference and Expo in Las Vegas was a capstone for their hospitality and labor-related education.

Read more »
China

China-US Hospitality Real Estate Securitization Forum

China’s hospitality industry is undergoing profound reform and transition...

Read more »
GMP

Experience the General Managers Program at Cornell's School of Hotel Administration

Get a glimpse of the General Manager's Program (GMP) from the eyes of your participant peers and renowned Cornell faculty.

Read more »