Register for FREE Online Cornell Course
Being able to clearly explain your brand story enables you to articulate the value you bring to current or potential employers, colleagues, or investor. In this course, you focus on your professional brand, which means examining your values, your strengths, and the type of work you're most passionate about doing.
Professor Kate Walsh of the Cornell University School of Hotel Administration has partnered with eCornell to develop and deliver a free online course titled Career Planning: Craft Your Personal Brand, which will help professionals in every industry gain valuable insights about themselves and the brands they are creating.
"Brand is a critical signal of a professional's expertise and talents. Creating a strategy for making one's professional imprint, and reflecting the strategy in a brand pitch, is part of SHA's world-class curriculum," said Walsh.
The course includes:
- A straightforward, four-part strategy for creating a compelling brand story
- A course activity: create your brand story and share feedback with peers
- Three learning activities to enhance your understanding of what a compelling brand story looks like
- An evaluation form to download and share with reviewers
By creating unforgettable experiences that turn consumers into brand devotees, George P. Johnson CEO Chris Meyer '87 is reinventing marketing.Read more »
The Inn at Taughannock, a luxury boutique hotel managed by Hotelie Brian Simon '04, will be closing after Thanksgiving for renovations.Read more »
Sheryl Kimes, professor of services operations management, has been named the recipient of the Vanguard Lifetime Achievement Award from the Hotel Sales and Marketing Association International (HSMAI).Read more »
The Pillsbury Institute offers two types of networking events where students can engage with senior industry leaders, innovators, and entrepreneurs..Read more »
We are pleased to announce the Cornell ICSC International Retail Real Estate Competition 2017, hosted jointly with the Center for Real Estate and Finance, to be held May 21 in Las Vegas, NV, during RECon.Read more »
More than two dozen industry leaders met in Ithaca, NY, in April 2018 for the Really Big Idea Sketchpad Approach to the Technology Hospitality Entrepreneurship Roundtable.Read more »