Dean's Distinguished Lecture Series: Ms. Rachel Jacobson '96, Senior Vice President Global Marketing Partnerships The National Basketball Association

no image

Date: Fri., November 30, 1:25-2:15 p.m.
Where: Statler Auditorium

The National Basketball Association (NBA) Deputy Commissioner Adam Silver referred to Ms. Rachel Jacobson as the organization’s “best kept secret.” Ms. Jacobson joined the NBA upon graduating from Cornell’s School of Hotel Administration and has swiftly made a name for herself in the industry. Few NBA executives have held leadership roles in as many of the league’s businesses or have progressed as quickly as Ms. Jacobson.

Upon joining the NBA organization, she participated in the league’s first entry-level management program and now serves as the senior vice president of business development. In her current role, Ms. Jacobson is responsible for the strategic management and sponsorship sales of the NBA and WNBA, including new business development, marquee events, community relations, and grassroots programming. She has played a key role in forming strategic partnerships with many Fortune 500 companies, including Microsoft, Under Armour, Jeep, Sanofi-Aventis, Burger King, and Starwood Resorts, to name a few.

Prior to joining the Business Development Department, she worked in Marketing Partnerships, where she oversaw multimillion-dollar sponsorships and special events – including NBA All-Star and NBA Draft. Today, Ms. Jacobson is considered to be one of the rising stars in the sports industry and was named by SportsBusiness Journal among 2010’s Forty Under 40. In addition to her responsibilities at the NBA, Ms. Jacobson serves as a charter member of the W.O.M.E.N. Mentoring Program, a member of both the Cornell Dean’s Alumni Council and the President’s Council of Cornell Women. She holds a bachelor of science degree from Cornell’s School of Hotel Administration.

Full DDLS schedule: Lectures are held on Fridays throughout the fall semester at 1:25 p.m. in the Alice Statler Auditorium. Lectures are free and open to the public, and open seating is available in the balcony of the auditorium.

The DDLS is a perennial highlight of the SHA academic program and is a required course for all students. The series gives students an unparalleled opportunity to learn directly from the hospitality industry's seasoned leaders and rising stars. DDLS speakers, who represent every sector of the industry, share their views on successful management styles and leadership qualities, possible career paths, and critical industry-related issues.

More Spotlights

HR in Hospitality Conference and Expo

HR in Hospitality Conference and Expo

As a Cornell alumnus/alumna or friend, you save $125.00 with Promo Code CIHLER on the only conference on how to use your HR strategy to drive organization-wide success.

Read more »

Online Certificate in Financial Management

Learn to analyze and communicate in the language of finance by demystifying financial terminology, assumptions, and concepts.

Read more »
Nathalie Corredor

Featured Advisory Board Member: Nathalie Corredor

Nathalie Corredor is senior vice president of strategy for Hilton Worldwide...

Read more »
2016 presentation

9th Annual Cornell International Real Estate Case Competition

This annual invitation-only event tasks student teams with analyzing an actual commercial real estate transaction.

Read more »
taughannock inn

'04 Grad Overseeing Major Renovations at Historic Taughannock Inn

The Inn at Taughannock, a luxury boutique hotel managed by Hotelie Brian Simon '04, will be closing after Thanksgiving for renovations.

Read more »

CIHLER Director David Sherwyn Offers Tips to Employers

CIHLER Director David Sherwyn offers tips to employers based on the 7th circuit decision on mandatory arbitration policies.

Read more »