Cornell Hospitality Research Summit opens Monday with keynote panel discussions, 80 presentations

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Cornell Hospitality Research Summit – October 8–9, 2012

The Cornell Hospitality Research Summit (CHRS), which takes place October 8 and 9 at SHA, features over 80 industry and academic presentations, plus keynote panel discussions by industry CEOs and the deans of global hospitality programs. In addition the CHRS offers innovative hands-on workshops based on spreadsheet tools posted by the Center for Hospitality Researchk, which is producing the conference.

"Considering that our conference theme is to help the industry move forward, our goal is maximum transfer of information for the benefit of the industry and its related businesses," said Professor Rohit Verma, CHRS chair. "As a result, the size of this conference is carefully considered, with just under 300 participants, and we deliberately balance the presentations by industry practitioners and academic researchers." The formal CHRS theme is "Service Excellence and Performance Growth in the Global Hospitality Industry: Strategies and Approaches for Navigating Forward."

The keynote panels are a particular highlight of the CHRS. One panel features five hospitality industry CEOs and the other includes the deans of five international hospitality education programs. Attendance at these two discussions is open for anyone. The CEO panel is set for 9:00 A.M. on Monday, October 8, and the deans panel will start at 9:00 A.M. on Tuesday, October 9. Both will be held in the Alice Statler Auditorium in Statler Hall.

Steve Carvell, associate dean for academic affairs, will chair the CEO discussion. Panel members are Arthur Adler, managing director and CEO, Americas, Jones Lang LaSalle Hotels; Sebastián Escarrer, former CEO and vice chair and current board member, Meliá Hotels International; David Peckinpaugh, president, Maritz Travel Company; Ted Teng, president and CEO, the Leading Hotels of the World; and Adam Weissenberg, U.S. and global leader of the travel hospitality and leisure practice for Deloitte.

Kirk Kinsell, president, Americas, InterContinental Hotels Group, will chair the deans panel, which is comprised of John Bowen, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston; Kaye Chon, School of Hotel and Tourism Management, The Hong Kong Polytechnic University; Fabian Fresnel, Ecole hôtelière de Lausanne; Bjorn Hanson, Tisch Center for Hospitality, Tourism, and Sports Management, New York University; and Christopher Muller, School of Hospitality Administration, Boston University.

Verma also highlighted the workshops. "We will use the Binenkorb Computer Lab for a series of hands-on presentations of tools published by the Center for Hospitality Research," he said. "We also have a workshop on social media analytics, presented by two of our senior partners, Accenture and SAS. With all these presentations, we are focusing on ideas that are useful—information to put into practice when participants get back to the office on Wednesday."

The CHRS title sponsor is The Leading Hotels of the World; platinum sponsor is, a division of STR; gold sponsors are Deloitte, Hilton Worldwide, HVS, IDeaS, J.D. Power and Associates, LRP Publications, PKF Hospitality Research, Proskauer, SAS, STR, Taj Hotels Resorts and Palaces, and Wyndham Hotel Group. Media sponsors are Cleverdis, eCornell, Hotel Business,, Hotel Online, HSyndicate, and Travel Weekly.

For details on the agendas, presenters, and accommodations, please visit us at

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